Press Releases

Turn Selects Nexage as Strategic Partner to Accelerate Mobile Advertising Audience Reach

Partnership emphasizes the strategic value of real-time bidding (RTB) in mobile advertising

BOSTON – September 14, 2011 – Nexage, the leading provider of market liquidity in mobile advertising, and Turn, the industry's only end-to-end platform for managing data-driven digital advertising, today have announced a strategic partnership. This agreement enables clients of the Turn Media Platform to buy mobile advertising inventory at the impression level on Nexage’s real-time bidding (RTB) exchange, an integrated component of the Nexage Revenue Platform.

Nexage’s RTB exchange, combined with the data layer of the Nexage Revenue Platform, enables buyers to target and buy on a real-time, impression-by-impression basis.  This capability enables buyers to identify audience that is relevant to specific advertising campaigns and to drive campaign ROI.  Nexage’s RTB exchange is growing 84% per month, becoming an important engine to accelerate buyers’ mobile business and to drive overall market liquidity.

Through the partnership, Nexage is enabling Turn, and their more than 60 Fortune 200 brands that utilize the market-leading Turn Media Platform, to access billions of mobile application and mobile web impressions—and specifically target those impressions that deliver the greatest value to advertising campaigns. 

As a single point of control for campaigns utilizing mobile, video and display advertising, the Turn Media Platform enables marketers to automate audience targeting and media buying across every inventory source from one centralized interface. Delivering thousands of campaigns and analyzing billions of daily impressions, the Turn Media Platform is the industry’s most powerful and best performing demand side platform (DSP) for data-driven advertising. 

"We are both proud and thrilled to announce our partnership with Turn, which brings world-class brands and clear market leadership in audience-based media buying to mobile advertising,” said Ernie Cormier, CEO and president of Nexage. “Through this partnership, we combine Turn’s buying power with our RTB exchange to enable mobile advertisement campaign success and to drive overall market liquidity.”     

“A critical component of Turn’s business strategy is to provide our clients with access to the industry’s broadest range of RTB inventory across mobile, video and display channels,” said Bill Demas, CEO and president of Turn. “Nexage is an ideal partner for us as the company combines RTB leadership with robust mobile capabilities. This enables our clients to integrate the mobile channel with their display and video campaigns and delivers on the promise of multi-channel advertising.” 

Nexage continues to grow its roster of demand sources with the top three online demand side platforms (DSPs) now active on its RTB exchange; in addition, they have added nine more bidders in Q3 alone.

About NEXAGE, Inc.

Nexage is the leading mobile advertising exchange, managing over 13B impressions connecting over 300 publishers and developers with over 150 demand sources. The Nexage Exchange, powered by Nexage’s innovative integrated RTB and mediation platform, is the market’s most advanced and complete exchange. As part of Nexage Exchange, RTB has scaled and continues to grow more than 70% per month; creating the largest and fastest growing RTB-driven exchange in the industry. The Nexage Exchange delivers both private and public exchanges to enable buyers and sellers to benefit from a vibrant, highly liquid market with the associated controls so that both buyers and sellers grow their respective businesses as they want. Nexage serves customers on a worldwide basis and is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business. Nexage has offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.