Press Releases

Real-time Bidding on Nexage RTB Exchange Lifts Publisher & Developer eCPM by 86%

Nexage RTB Exchange brings a large number of bidders to the exchange, maximizing publisher and developer revenues 

BOSTON – June 28, 2011 – Nexage, a leading mobile advertising revenue platform provider, today announced that eCPMs on the Nexage RTB Exchange were 86% higher than eCPMs from non-real-time bidding inventory.   Real-time bidding (RTB) is dramatically improving and extending the revenue results for publishers, developers, and advertisers.  These early results show that the initial performance expectations are bearing out in real results. 

The Nexage Revenue Platform, powered by the Nexage RTB Exchange, gives publishers and developers access to the greatest number of bidders, which in turn, increases the interest and value in their inventory.  The initial results prove this out, revealing an 86% gain in eCPM results.   

The Nexage RTB Exchange enables an efficient and vibrant mobile advertising market.  As such, initial results also show clear value to buyers and advertisers.  During May  2011, advertisers realized a greater than 30% increase in CTR.  

Nexage RTB Exchange launched its trial with over 30 current Nexage publisher and developer clients.

“We recognize that these are early results; nonetheless, they really demonstrate the positive impact that we knew RTB would have on the market and on our customers,” said Ernie Cormier, CEO & President of Nexage.  “We strongly believe RTB gives immediate and real value to both sellers and buyers; we also believe that this is just the beginning of the RTB story as the market exploits the full potential of RTB to serve an ever-increasing share of mobile advertising spend.”   

“Our goal is to maximize the yield on our inventory through a variety of distribution channels,” said Alicia Walker, Managing Director at Moguldom Media Group. “Real-time bidding through Nexage RTB Exchange is a high-performing channel for our discretionary inventory and provides a boost to our overall revenue performance.”

Nexage RTB Exchange is open to all publishers, developers, and real-time bidding-enabled ad sources. For more information, please visit the Nexage website.

About NEXAGE, Inc.

Nexage is the leading mobile advertising exchange, managing over 13B impressions connecting over 300 publishers and developers with over 150 demand sources. The Nexage Exchange, powered by Nexage’s innovative integrated RTB and mediation platform, is the market’s most advanced and complete exchange. As part of Nexage Exchange, RTB has scaled and continues to grow more than 70% per month; creating the largest and fastest growing RTB-driven exchange in the industry. The Nexage Exchange delivers both private and public exchanges to enable buyers and sellers to benefit from a vibrant, highly liquid market with the associated controls so that both buyers and sellers grow their respective businesses as they want. Nexage serves customers on a worldwide basis and is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business. Nexage has offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.