Press Releases

Real-time Bidding on Nexage RTB Exchange Lifts Mobile Ad Performance (CTR) by 34%

DSPs deliver greater performance to advertisers with real-time bidding mobile ad buys on Nexage RTB Exchange

BOSTON – June 2, 2011 – Nexage, a leading provider of mobile advertising solutions for publishers and application developers, today announced that real-time bidding (RTB) ad performance results on the recently launched Nexage RTB Exchange were 34% higher than non-real-time bidding inventory.

Nexage RTB Exchange, the mobile industry’s leading supply-side real-time bidding platform, launched at ad:tech in April to an eager and excited industry response. Expectations are that real-time bidding will deliver enhanced advertiser performance and publisher returns by increasing the efficacy of mobile ad buys with higher click-through rates (CTRs), which, in turn, increase both the demand and value of the mobile ad inventory. The swell of advertising dollars flowing into mobile real-time bidding echoes those expectations.

Nexage RTB Exchange launched with several of the highest profile mobile and online demand-side platforms (DSPs), including DataXu, Fiksu, and Tapad.

In the first two weeks of launch, DSPs integrated with Nexage RTB Exchange saw an average CTR that was 34% higher than non-real-time bidding traffic for the same sites and applications, a meaningful metric that speaks to the value for both the advertiser and the publisher that Nexage RTB Exchange delivers.

“We are very happy with the early results from Nexage RTB Exchange,” said Ernie Cormier, CEO & President at Nexage. “A 34% CTR lift during the trial is very encouraging. It unequivocally demonstrates that we’re increasing the value of mobile advertising across the ecosystem – from advertisers who achieve better performance, to publishers who see an increase in the value of their inventory, to our demand-side partners whose services we enable.”

“We’re very pleased with the results,” said Are Traasdahl, Founder & President at Tapad. “At the end of the day, performance is the ultimate driver – it’s what we care about, and what we’re passionate about delivering to our clients. With Nexage RTB Exchange, we’re getting quality, high-performing inventory on a reliable platform.”

Nexage RTB Exchange is open to all publishers, developers, and real-time bidding-enabled ad sources. For more information, please visit the Nexage website.

About NEXAGE, Inc.

Nexage is the leading mobile advertising exchange, managing over 13B impressions connecting over 300 publishers and developers with over 150 demand sources. The Nexage Exchange, powered by Nexage’s innovative integrated RTB and mediation platform, is the market’s most advanced and complete exchange. As part of Nexage Exchange, RTB has scaled and continues to grow more than 70% per month; creating the largest and fastest growing RTB-driven exchange in the industry. The Nexage Exchange delivers both private and public exchanges to enable buyers and sellers to benefit from a vibrant, highly liquid market with the associated controls so that both buyers and sellers grow their respective businesses as they want. Nexage serves customers on a worldwide basis and is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business. Nexage has offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.