Nexage to Deliver Rich Media Ad Units using ORMMA Standard
Rich Media Promises to Increase Revenue and Mobile Advertising Campaign Value While Significantly Reducing Cost and Complexity
BOSTON – August 30, 2011 – Nexage, the leading provider of market liquidity in the mobile advertising market, today announced it is supporting rich media ad units using the ORMMA standard. Nexage is adding ORMMA compliance to both Android and iOS software development kits (SDKs) to deliver rich media ads across the Nexage Revenue Platform, comprised of both a real-time bidding (RTB) exchange and mediation. Nexage already supports the VAST standard for video ads. Support for the ORMMA and VAST standards ensure that Nexage can deliver virtually any ad type across the Nexage Revenue Platform.
Rich media ads create value across the ecosystem: enhancing the consumer experience by delivering more appealing advertising; driving higher value for publisher and developer impressions; and improving ad engagement and campaign ROI for demand sources and advertisers.
Nexage enables ORMMA-based rich media and VAST-based video ads at scale, enabling sellers to monetize and buyers to buy billions of impressions a month. Nexage is the first provider to provide both ORMMA-based rich media and VAST-based video ad units over an integrated RTB and mediation platform in the mobile advertising market.
“Our strategy from the start supported all major open SDKs to reduce the costs and complexity of delivering rich media ads,” said Mihael Mikek, CEO and Co-Founder of Celtra. “Nexage’s support for ORMMA is a significant step for this industry and clearly shows Nexage’s leadership in the market. The ability to deliver rich media over RTB and mediation is unique and promises to deliver incredible value to the market.”
Nexage's implementation of ORMMA standards will allow rich media companies to build one ad unit that can interact directly with all applications, reliably and easily controlling an advanced, interactive advertising experience. Nexage publishers will benefit from a lightweight SDK that opens up access to a wide range of high value advertising partners while still maintaining consistency and control over the behavior of their application. The ORMMA group is supported by a growing list of rich media providers including Celtra, Crisp Media, EyeWonder, GoldSpot, MediaMind, and PointRoll.
"As a founding member of ORMMA, a standards group that aims to solve the technological problems in scaling interactive advertising, Crisp is looking forward to Nexage offering rich media on their RTB mobile inventory," said Tom Limongello, VP of Marketing at Crisp Media. "The more sophisticated we help make the ad serving environment, the closer we come as an industry to silencing critics who argue the lack of standardization is a viable reason to keep rich media out of the RTB equation."
“We are excited to offer ORMMA-based rich media, and thrilled to be the first provider of ORMMA-standards over both mediation and RTB,” said Ernie Cormier, CEO and President of Nexage. “Nexage now supports both ORMMA and VAST standards which we believe are critical capabilities to further drive market liquidity, enabling buyers and sellers to benefit at scale.”
About NEXAGE, Inc.Nexage is the leading mobile advertising exchange, managing over 13B impressions connecting over 300 publishers and developers with over 150 demand sources. The Nexage Exchange, powered by Nexage’s innovative integrated RTB and mediation platform, is the market’s most advanced and complete exchange. As part of Nexage Exchange, RTB has scaled and continues to grow more than 70% per month; creating the largest and fastest growing RTB-driven exchange in the industry. The Nexage Exchange delivers both private and public exchanges to enable buyers and sellers to benefit from a vibrant, highly liquid market with the associated controls so that both buyers and sellers grow their respective businesses as they want. Nexage serves customers on a worldwide basis and is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business. Nexage has offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
Case Study
 |
Top 10 Celebrity Gossip Site |
In its first two years, this Top 10 Celebrity Gossip Site successfully focused on reader acquisition and retention, driving traffic to the tune of 80 million monthly impressions. However, their monetization efforts weren’t yielding stellar results. Poor ad-quality control hurt their direct sales business and a weak ad-sourcing solution dragged revenue down.
The Top 10 Celebrity Gossip Site selected Nexage to maximize its revenue and bring stability and control back to its business. Nexage provided a complete and efficient inventory distribution solution for both sold and discretionary inventory with the Nexage Exchange, including Nexage Mediation to optimize millions of impressions, business controls to ensure brand integrity, and Nexage RTB to access the surge in ad dollars from real-time enabled ad buyers and Demand-Side Platforms (DSPs); and an robust mobile ad server to support direct sales efforts.
The implementation of these solutions combined with publisher-specific suggestions by the client services manager—such as accepting video and rich media ad units—has strengthened every aspect of the client’s mobile advertising business.