Nexage Selected To Monetize Scoremobile On Multiple Application Platforms
Boston, MA – August 18, 2010 – Nexage, the leading provider of mobile advertising solutions for publishers is pleased to announce that it has been selected as the mobile ad mediation provider for Score Media Inc., home of The Score Television Network, theScore.com, theScore iPad Edition, Hardcore Sports Radio and ScoreMobile, which has ranked as a top ten app in BlackBerry’s App World.
“We needed a total solution that addressed the multiple aspects of our mobile content business,” said Dale Fallon, Director, Mobile, Score Media Inc. “We were looking for a solution that helped us optimize ad revenue across multiple platforms and offered the flexibility to allow us to serve our in-house sold campaigns. Nexage Mediation & Campaign provides us with that level of flexibility.”
Score Media is able to easily integrate with Nexage Mediation and launch their mobile properties quickly with the use of the Nexage SDK Suite, which includes SDKs for BlackBerry, Android, and iPhone. Nexage Mediation’s state-of-the-art technology and intuitive interface allows Score Media to centrally manage the advertising served on all of its mobile applications and mobile web properties.
“We’re pleased to be addressing the ad-serving and ad-mediation needs of a publisher like Score Media, that has demonstrated a commitment to technical innovation,” said Ernie Cormier, CEO & President of Nexage. “The challenges that they have – volume, cross-platform properties, and sophisticated business rules – are exactly the challenges we strive to help publishers solve and their execution of forward-thinking media practices aligns them perfectly with the Nexage mission.”
Score Media’s mobile offerings include: ScoreMobile and the recently launched ScoreMobile FC, a free, comprehensive source of information for world football fans around the globe.
About NEXAGE, Inc.Nexage is the leading mobile advertising exchange, managing over 13B impressions connecting over 300 publishers and developers with over 150 demand sources. The Nexage Exchange, powered by Nexage’s innovative integrated RTB and mediation platform, is the market’s most advanced and complete exchange. As part of Nexage Exchange, RTB has scaled and continues to grow more than 70% per month; creating the largest and fastest growing RTB-driven exchange in the industry. The Nexage Exchange delivers both private and public exchanges to enable buyers and sellers to benefit from a vibrant, highly liquid market with the associated controls so that both buyers and sellers grow their respective businesses as they want. Nexage serves customers on a worldwide basis and is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business. Nexage has offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
Case Study
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Bebo |
Eager to increase value for their clients, Nexage Client Services recommended that Bebo incorporate real-time bidding (RTB) into their inventory distribution strategy, which includes mediation, to enable access to the ad dollars pouring into RTB platforms.
Bebo now leverages the Nexage Exchange, comprised of both an RTB exchange and mediation, to connect their inventory to RTB-enabled ad sources. The Nexage Exchange enables Bebo to take advantage of the ad dollars surging into real-time bidding while optimizing eCPM and revenue across non-RTB enabled ad sources. This comprehensive and efficient distribution solution comes complete with an integrated, easy-to-use reporting dashboard and in-depth reports on revenue, eCPM, fill rate, and click-through rate.