Press Releases

Nexage Selected to Monetize Ad Inventory for Kiloo’s Whac-a-Mole® Game

Kiloo Integrates with Nexage Mediation to Increase Mobile Ad Revenues and Protect Brand

BOSTON – March 9, 2011 – Nexage (www.nexage.com), a leading provider of mobile advertising solutions for publishers and application developers, has been selected by Kiloo, an award-winning app development firm based in Denmark, to optimize its mobile ad inventory.

Kiloo (www.kiloo.com) focuses on developing high quality wireless entertainment content for a global client base of handset manufacturers, network operators, media companies, and service providers. Kiloo developed the Whac-a-Mole® app, based on the classic game known from arcade halls with more than three decades of brand heritage. Dating back to 1971, Whac-a-Mole has provided countless hours of entertainment to millions of people worldwide. The launch to the mobile markets represents yet another significant step forward for this famous brand.

By selecting Nexage, Kiloo has been able to increase revenue and its fill rate to upwards of 100% while protecting the famous Whac-a-Mole brand. Nexage Mediation is an integral part of Kiloo’s ad inventory distribution strategy, providing a brand-safe channel for revenue optimization.

“We selected Nexage because they best meet our mobile advertising needs,” said Jacob Moller, CEO at Kiloo. “Nexage provides the most compelling capabilities for app developers today, enabling us to successfully monetize our Whac-a-Mole game, ultimately allowing us to focus our energies on what we do best—mobile app and game development, knowing that our ads are being sourced appropriately, efficiently and effectively by Nexage.”

“Nexage has taken a leadership role in ensuring that publishers and app owners get the most from their mobile content business, while protecting their brand,” said Ernie Cormier, CEO & President of Nexage. “Kiloo selected Nexage because we offer strategic solutions that address all of their monetization and user experience challenges.”

Learn more optimizing mobile inventory revenue with Nexage Mediation at Nexage.com

About Kiloo

Kiloo Games is a leading global publisher of mobile entertainment content. The company is a pioneer on the mobile entertainment market. Founded in Aarhus, Denmark in 2000, Kiloo has been developing and publishing games from the earliest days of WAP, SMS and Java.

Today Kiloo has a catalogue of games featuring some of the world’s most highly regarded consumer brands and licenses, including Frisbee®, HackySack®, HulaHoop®, MegaBloks®, Commodore™ and Whac-a-Mole®, as well as many original titles.

About NEXAGE, Inc.

Nexage is the leading mobile advertising exchange, managing over 13B impressions connecting over 300 publishers and developers with over 150 demand sources. The Nexage Exchange, powered by Nexage’s innovative integrated RTB and mediation platform, is the market’s most advanced and complete exchange. As part of Nexage Exchange, RTB has scaled and continues to grow more than 70% per month; creating the largest and fastest growing RTB-driven exchange in the industry. The Nexage Exchange delivers both private and public exchanges to enable buyers and sellers to benefit from a vibrant, highly liquid market with the associated controls so that both buyers and sellers grow their respective businesses as they want. Nexage serves customers on a worldwide basis and is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business. Nexage has offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.