Press Releases

Nexage Selected to Mediate and Optimize Monetization of Mobile Ad Inventory for Top 10 Ranking Apps

BOSTON – October 20, 2010 – Nexage (www.nexage.com), a leading provider of mobile monetization solutions for publishers and application developers, today announces key accounts with several Top 10 ranking app developers.

Nexage offers mobile publishers and developers a premium ad mediation solution that increases fill rates and eCPM while offering brand protection tools, integrated reporting dashboard, consolidated payments, and access to an experienced client services team. 

Nexage monetizes the application inventory for clients including: ÜberTwitter, the leading Twitter client for BlackBerry users; BuzzBox, developer of CraigsNotifica, a CraigsList alerts Android app; eBuddy, an application-based instant messaging service; Neferty Solutions, developer of the MP3 Download Android app; ScoreMobile, an interactive and authentic sports media property whose BlackBerry app has ranked in the Top 10 in AppWorld; and crunchSMS, a chat-style bubble SMS application. Nexage has been selected by seven apps that have registered in BlackBerry’s AppWorld’s Top 10 and two apps that have registered as a Top 10 Android app.

Nexage Mediation and Campaign provide app developers with the critical tools necessary to effectively monetize their inventory, including a multi-platform SDK Suite; access to 50+ ad demand sources, and a single reporting and inventory management dashboard.  Using Nexage Mediation, many app developers have increased their fill rates to 95+%. ÜberTwitter, which launched a new version of its application with Nexage Mediation in July 2010, watched its fill rate jump from 60% to 98+% in August, 2010.

“Nexage is leading the way by providing cutting-edge solutions to publisher and app developer clients such as crunchSMS, ÜberTwitter, and ScoreMobile to achieve effective ad monetization in the fragmented mobile media marketplace,” said Ernie Cormier, CEO & President of Nexage. “We offer a broad set of mobile advertising solutions that enable publishers and developers to increase the revenue generated from their mobile content while reducing operational costs.”

In August, Nexage announced a platform upgrade to increase the reliability, scalability and efficiency for publishers and app developers. This infrastructure upgrade was the first in a series of major announcements from Nexage to support its aggressive customer acquisition and product launch plans through the remainder of 2010.

About NEXAGE, Inc.

Nexage is the leading mobile advertising exchange, managing over 13B impressions connecting over 300 publishers and developers with over 150 demand sources. The Nexage Exchange, powered by Nexage’s innovative integrated RTB and mediation platform, is the market’s most advanced and complete exchange. As part of Nexage Exchange, RTB has scaled and continues to grow more than 70% per month; creating the largest and fastest growing RTB-driven exchange in the industry. The Nexage Exchange delivers both private and public exchanges to enable buyers and sellers to benefit from a vibrant, highly liquid market with the associated controls so that both buyers and sellers grow their respective businesses as they want. Nexage serves customers on a worldwide basis and is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business. Nexage has offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.