Nexage Selected as Partner for Advertising on Angry Birds™
Rovio Uses the Nexage Revenue Platform to Enhance Customer Experience and Monetize Angry Birds for Android and iPhone
BOSTON and HELSINKI, Finland – July 26, 2011 – Nexage, the leading mobile advertising real-time bidding (RTB) provider, today announced that it has been selected by Rovio, the makers of Angry Birds™, to monetize and enhance advertising relevance for Rovio’s popular game on Android™ and Apple® iPhone®.
Rovio has achieved tremendous global brand equity, surpassing 250 million global downloads for Angry Birds. As Rovio looked to mobile advertising partners to monetize Angry Birds’ impressions, it heavily prioritized those that can create the greatest advertising relevance to its broad fan base while fully monetizing millions of global Android and iPhone impressions. Rovio selected Nexage due to its capability to achieve both goals.
Nexage enhances Rovio’s fans’ experience by delivering mobile ads that are highly relevant to the individual consumer across multiple geographies and demographics.
Rovio uses the Nexage RTB Exchange to monetize the Angry Birds impressions. The market-leading Nexage RTB Exchange enables demand partners to bid on individual impressions that deliver the greatest value to Rovio, give advertisers better controls over campaign spend, and drive an overall efficient, liquid and vibrant market.
“We are proud of our success and truly thrilled that our fans continue to enjoy Angry Birds,” said Mikael Hed, CEO at Rovio. “A key part of that success is a commitment to customer experience, which guides how we work and whom we work with. Nexage brings the most compelling combination of technology, with RTB and deep mobile knowledge to ensure our customers gain value from this relationship.”
“Rovio is a global phenomenon in great part because of how they stay focused on pleasing their fans,” said Ernie Cormier, CEO and president of Nexage. “Rovio is a true RTB pioneer in their ability to enable high ad relevance to their customers and maximize the monetary value of their impressions, all while protecting customer privacy. We are delighted to be a key part of their commitment to their fans and to contribute to their overall business success.”
About NEXAGE, Inc.Nexage is the leading mobile advertising exchange, managing over 13B impressions connecting over 300 publishers and developers with over 150 demand sources. The Nexage Exchange, powered by Nexage’s innovative integrated RTB and mediation platform, is the market’s most advanced and complete exchange. As part of Nexage Exchange, RTB has scaled and continues to grow more than 70% per month; creating the largest and fastest growing RTB-driven exchange in the industry. The Nexage Exchange delivers both private and public exchanges to enable buyers and sellers to benefit from a vibrant, highly liquid market with the associated controls so that both buyers and sellers grow their respective businesses as they want. Nexage serves customers on a worldwide basis and is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business. Nexage has offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
Case Study
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Moguldom Media Group |
Moguldom Media Group identified the mobile space as a huge growth opportunity and engaged multiple ad networks to monetize their mobile websites. But managing several ad networks proved difficult, leading to operational inefficiencies and a lack of visibility into their entire mobile advertising business.
With a recommendation from one of their partners, Moguldom evaluated Nexage, and ultimately implemented the Nexage Exchange, comprised of both an RTB exchange and mediation, to maximize its revenue, enhance inventory management, and increase insight into their mobile advertising business. A comprehensive distribution solution, the Nexage Exchange takes advantage of the increased volumes of campaigns from real-time bidding (RTB) enabled buyers while optimizing eCPM and revenue across non-RTB enabled ad sources.
Moguldom now has complete control over its mobile advertising business, tracking performance through a powerful yet easy-to-use reporting dashboard that features in-depth reports on revenue, eCPM, fill rate and click rate.