NEXAGE SELECTED AS DATAXU’S SUPPLY PARTNER FOR FIRST MOBILE DEMAND SIDE PLATFORM
BOSTON – September 21, 2010 – Nexage has partnered with DataXu as mobile inventory supplier for the launch of the industry’s first mobile-integrated demand-side platform solution, DX2. The partnership creates synergies in digital ad-buying by allowing online advertisers to access mobile and online inventory from the same platform.
Nexage (www.nexage.com) brings mobile advertising solutions that provide higher revenue, lower costs, integrated reporting, and brand protection to publishers and application developers. DataXu (http://www.dataxu.com) helps brands and their agencies use data-driven decisioning to improve media performance and reduce operating expenses. With Nexage, DataXu will have access to billions of targetable impressions to satisfy the increasing advertiser demand for mobile inventory.
“This is an exciting time for mobile,” said Ernie Cormier, CEO and President of Nexage. “Nexage allows online DSPs to access our broad publisher base across mobile web and across all major platforms including iPhone, iPad, Blackberry and Android, increasing the flow of ad inventory to our publisher and developer clients. We have a strong partnership with DataXu and look forward to being at the forefront of the mobile media marketplace as we launch this innovative DSP for mobile.”
“As the mobile media marketplace explodes, DataXu is leading the way in innovation with our key partnerships that allow advertisers – for the first time – to reach relevant audiences at scale across mobile media, with unparalleled targeting abilities,” said Mike Baker, DataXu CEO. “Nexage’s industry-leading platform and global footprint is a critical component of our mobile DSP initiative.”
About NEXAGE, Inc.Nexage is the leading mobile advertising exchange, managing over 13B impressions connecting over 300 publishers and developers with over 150 demand sources. The Nexage Exchange, powered by Nexage’s innovative integrated RTB and mediation platform, is the market’s most advanced and complete exchange. As part of Nexage Exchange, RTB has scaled and continues to grow more than 70% per month; creating the largest and fastest growing RTB-driven exchange in the industry. The Nexage Exchange delivers both private and public exchanges to enable buyers and sellers to benefit from a vibrant, highly liquid market with the associated controls so that both buyers and sellers grow their respective businesses as they want. Nexage serves customers on a worldwide basis and is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business. Nexage has offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
Case Study
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Bebo |
Eager to increase value for their clients, Nexage Client Services recommended that Bebo incorporate real-time bidding (RTB) into their inventory distribution strategy, which includes mediation, to enable access to the ad dollars pouring into RTB platforms.
Bebo now leverages the Nexage Exchange, comprised of both an RTB exchange and mediation, to connect their inventory to RTB-enabled ad sources. The Nexage Exchange enables Bebo to take advantage of the ad dollars surging into real-time bidding while optimizing eCPM and revenue across non-RTB enabled ad sources. This comprehensive and efficient distribution solution comes complete with an integrated, easy-to-use reporting dashboard and in-depth reports on revenue, eCPM, fill rate, and click-through rate.