NEXAGE PLATFORM HITS 100% UPTIME MILESTONE
BOSTON – April 07, 2011 – – Nexage (www.nexage.com), a leading provider of mobile advertising solutions for publishers and application developers, today announced that it has achieved 100% uptime for more than one year on its industry-leading supply-side platform.
Nexage’s platform supports its Nexage Mediation, Campaign, and Rich Media Connect products, which work together to optimize mobile advertising revenue for over 120 publisher and developer clients with over 600 mobile properties. Nexage products work across mobile web sites and BlackBerry, iPhone, iPad, and Android applications, processing ~4 Billion impressions monthly. While the platform’s scalability has been documented in previously issued statements, this is the first time that the Nexage platform has crossed the 1-year 100% uptime milestone.
“It is our belief that innovation should never come at the expense of reliability,” stated Ernie Cormier, CEO & President of Nexage. “After all, what’s the point of launching a product or platform that no one can reliably use? Nexage products and platform are designed and architected to support our long-term vision of being the leading supply-side platform, and every product launches with the expectation that it can support where the industry will be 6-12 months from now, not a current test market.”
More information on Nexage, its products, and platform can be found at www.nexage.com.
About NEXAGE, Inc.Nexage is the leading mobile advertising exchange, managing over 13B impressions connecting over 300 publishers and developers with over 150 demand sources. The Nexage Exchange, powered by Nexage’s innovative integrated RTB and mediation platform, is the market’s most advanced and complete exchange. As part of Nexage Exchange, RTB has scaled and continues to grow more than 70% per month; creating the largest and fastest growing RTB-driven exchange in the industry. The Nexage Exchange delivers both private and public exchanges to enable buyers and sellers to benefit from a vibrant, highly liquid market with the associated controls so that both buyers and sellers grow their respective businesses as they want. Nexage serves customers on a worldwide basis and is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business. Nexage has offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
Case Study
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Moguldom Media Group |
Moguldom Media Group identified the mobile space as a huge growth opportunity and engaged multiple ad networks to monetize their mobile websites. But managing several ad networks proved difficult, leading to operational inefficiencies and a lack of visibility into their entire mobile advertising business.
With a recommendation from one of their partners, Moguldom evaluated Nexage, and ultimately implemented the Nexage Exchange, comprised of both an RTB exchange and mediation, to maximize its revenue, enhance inventory management, and increase insight into their mobile advertising business. A comprehensive distribution solution, the Nexage Exchange takes advantage of the increased volumes of campaigns from real-time bidding (RTB) enabled buyers while optimizing eCPM and revenue across non-RTB enabled ad sources.
Moguldom now has complete control over its mobile advertising business, tracking performance through a powerful yet easy-to-use reporting dashboard that features in-depth reports on revenue, eCPM, fill rate and click rate.