Nexage Launches Private Exchange
Nexage’s private exchange expands market-leading RTB to deliver extraordinary value and controls to premium publishers and developers
BOSTON – December 14, 2011 – Nexage, the leading mobile advertising exchange, today announces the launch of mobile advertising’s first private exchange to enable premium publishers and developers to only sell to those buyers that represent brands and campaigns that best fit their business.
Through Nexage’s private exchange, premium publishers and developers not only avoid channel conflict; they are able to drive a cohesive and productive integrated sales channel inclusive of their direct sales force. And by tapping into the Nexage Exchange, they are able to accelerate revenue performance, protect price, and ensure brand safety – all while taking advantage of the extraordinary efficiency and liquidity of programmatic markets.
Nexage’s private exchange is built upon the Nexage Exchange, mobile advertising’s most advanced and complete integrated RTB and mediation platform. Nexage’s private exchange leverages key innovations of the platform, including dynamic price floors that enable sellers to continually optimize revenue performance, and one-click ad screening that enables sellers to identify and block ads, in real-time, to manage brand safety and alignment.
The private exchange enables premium publishers to tap into massive liquidity gains on the Nexage Exchange, which supports over 12 billion monthly impressions, and creating liquidity for more than 200 publishers and developers and 125 demand sources. Today, bid volumes on RTB are growing at more than 71% per month and revenues are growing at more than 70% per month. The combined value of a private exchange with the rapidly increasing liquidity on RTB gives premium publishers and developers an unparalleled opportunity to significantly - and safely - grow their business.
“The launch of our private exchange is critical to our customers and an important achievement in the maturation and scaling of the mobile advertising market,” said Ernie Cormier, CEO and president of Nexage. “Nexage’s private exchange gives our premium publisher and developer customers the ability to seize on the efficiencies and liquidity of the market, while controlling their operations in a way that best suits their needs. Mobile advertising is growing—and growing up fast—and we are proud to be taking the lead in launching the market’s first mobile private exchange. We will continue to innovate and drive this market forward. Stay tuned.”About Nexage
Nexage is the only premium mobile exchange that creates high-value, brand-safe liquidity for advertisers and publishers. The Nexage Exchange provides a range of programmatic markets to enable buyers and publishers to accelerate their businesses how they want to buy and sell including public exchange, private exchange, and programmatic guaranteed markets—and supports an ever-increasing volume of rich media and video ad units. Nexage Connect delivers integrated 1st and 3rd party data, including behavioral, contextual, enriched location, universal identifier, and privacy data to enhance targeting and retargeting. Nexage Protect delivers a suite of brand safety controls to advertisers and publishers. Nexage serves customers on a worldwide basis with offices in Boston, New York, San Francisco and London. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
Enflick builds apps that help people stay closer with their friends and family with two core products, TextNow and Touch, which are used by millions worldwide.
The growing popularity of these two apps presented a tremendous revenue opportunity for Enflick, and they required a mobile advertising partner whose technology and service could help them capitalize on that opportunity.
Enflick selected Nexage as a partner to accelerate mobile advertising revenue performance. By integrating with the Nexage Exchange, Enflick maximizes the demand for its ad inventory with access to more than 220 demand sources, including ad networks, DSPs, and agency trading desks.
With the Nexage Exchange, Enflick:
- Strengthens CPM and revenue performance through the delivery of relevant mobile advertising
- Takes advantage of a robust yet easy-to-use reporting system, which gives insights into business results
- Benefits from a seasoned publisher services manager who helps with day-to-day decisions as well as proactive account planning.
“Nexage is spot-on with customer service,” said Byron Carlisle, vice president of sales at Enflick.
“They understand our business goals, provide us ongoing guidance and best practices, and are quick to respond to issues should they arise.”