Nexage Launches Private Exchange
Nexage’s private exchange expands market-leading RTB to deliver extraordinary value and controls to premium publishers and developers
BOSTON – December 14, 2011 – Nexage, the leading mobile advertising exchange, today announces the launch of mobile advertising’s first private exchange to enable premium publishers and developers to only sell to those buyers that represent brands and campaigns that best fit their business.
Through Nexage’s private exchange, premium publishers and developers not only avoid channel conflict; they are able to drive a cohesive and productive integrated sales channel inclusive of their direct sales force. And by tapping into the Nexage Exchange, they are able to accelerate revenue performance, protect price, and ensure brand safety – all while taking advantage of the extraordinary efficiency and liquidity of programmatic markets.
Nexage’s private exchange is built upon the Nexage Exchange, mobile advertising’s most advanced and complete integrated RTB and mediation platform. Nexage’s private exchange leverages key innovations of the platform, including dynamic price floors that enable sellers to continually optimize revenue performance, and one-click ad screening that enables sellers to identify and block ads, in real-time, to manage brand safety and alignment.
The private exchange enables premium publishers to tap into massive liquidity gains on the Nexage Exchange, which supports over 12 billion monthly impressions, and creating liquidity for more than 200 publishers and developers and 125 demand sources. Today, bid volumes on RTB are growing at more than 71% per month and revenues are growing at more than 70% per month. The combined value of a private exchange with the rapidly increasing liquidity on RTB gives premium publishers and developers an unparalleled opportunity to significantly - and safely - grow their business.
“The launch of our private exchange is critical to our customers and an important achievement in the maturation and scaling of the mobile advertising market,” said Ernie Cormier, CEO and president of Nexage. “Nexage’s private exchange gives our premium publisher and developer customers the ability to seize on the efficiencies and liquidity of the market, while controlling their operations in a way that best suits their needs. Mobile advertising is growing—and growing up fast—and we are proud to be taking the lead in launching the market’s first mobile private exchange. We will continue to innovate and drive this market forward. Stay tuned.”About NEXAGE, Inc.
Nexage is the leading premium mobile advertising exchange, connecting over 300 publishers and developers with over 200 demand sources to create the most efficient, liquid, and vibrant programmatic market in mobile advertising today. The Nexage Exchange is the most advanced technology platform in mobile advertising, giving our customers the most intelligent and flexible exchange in the market to allow them to seize on the extraordinary value of programmatic. Nexage Connect leverages that technology, integrating and delivering first- and third-party data to provide rich and precise targeting for buyers, and to enhance the value of our publishers’ audience. Nexage serves customers on a worldwide basis with offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
Kiloo needed a more aggressive and effective monetization and optimization method to increase fill rate and revenue for the free version of its iPhone app, Whac-a-Mole.
Kiloo selected Nexage to manage the monetization of its ad inventory for Whac-a-Mole. The Nexage Exchange is an effective part of Kiloo’s ad inventory distribution strategy, providing a brand safe distribution channel for revenue optimization. With the Nexage Exchange, Kiloo now has access to 150+ global ad sources and manages performance through a robust reporting dashboard. The dashboard offers a single reporting interface with in-depth reports on revenue, eCPM, fill rate, and click rate.