Nexage Launches Private Exchange
Nexage’s private exchange expands market-leading RTB to deliver extraordinary value and controls to premium publishers and developers
BOSTON – December 14, 2011 – Nexage, the leading mobile advertising exchange, today announces the launch of mobile advertising’s first private exchange to enable premium publishers and developers to only sell to those buyers that represent brands and campaigns that best fit their business.
Through Nexage’s private exchange, premium publishers and developers not only avoid channel conflict; they are able to drive a cohesive and productive integrated sales channel inclusive of their direct sales force. And by tapping into the Nexage Exchange, they are able to accelerate revenue performance, protect price, and ensure brand safety – all while taking advantage of the extraordinary efficiency and liquidity of programmatic markets.
Nexage’s private exchange is built upon the Nexage Exchange, mobile advertising’s most advanced and complete integrated RTB and mediation platform. Nexage’s private exchange leverages key innovations of the platform, including dynamic price floors that enable sellers to continually optimize revenue performance, and one-click ad screening that enables sellers to identify and block ads, in real-time, to manage brand safety and alignment.
The private exchange enables premium publishers to tap into massive liquidity gains on the Nexage Exchange, which supports over 12 billion monthly impressions, and creating liquidity for more than 200 publishers and developers and 125 demand sources. Today, bid volumes on RTB are growing at more than 71% per month and revenues are growing at more than 70% per month. The combined value of a private exchange with the rapidly increasing liquidity on RTB gives premium publishers and developers an unparalleled opportunity to significantly - and safely - grow their business.
“The launch of our private exchange is critical to our customers and an important achievement in the maturation and scaling of the mobile advertising market,” said Ernie Cormier, CEO and president of Nexage. “Nexage’s private exchange gives our premium publisher and developer customers the ability to seize on the efficiencies and liquidity of the market, while controlling their operations in a way that best suits their needs. Mobile advertising is growing—and growing up fast—and we are proud to be taking the lead in launching the market’s first mobile private exchange. We will continue to innovate and drive this market forward. Stay tuned.”About NEXAGE, Inc.
Digital advertising is driven by two overwhelming trends: the strategic role of mobile and the critical role of programmatic technologies to drive efficiency and liquidity. Nexage is at the forefront of both of these macro trends, leading and shaping the premium mobile advertising market through a set of firsts. Nexage was the first-to-market with mobile RTB; mobile private exchange; an exchange-based data solution, Nexage Connect; and the most robust brand safety solution in the market, Nexage Protect. Nexage has translated first-to-market advantage, creating a range of programmatic markets that allow premium publishers and buyers to design and operate markets that best enable them to accelerate their business, whether that is through an open exchange, private exchanges, or programmatic guaranteed markets. Nexage’s data solution, Nexage Connect, creates a powerful and efficient data model to deliver behavioral, contextual, location, identifier, and privacy data to buyers and their agency clients to improve targeting and retargeting, while enhancing the value of publishers’ audience. Nexage serves customers on a worldwide basis with offices in Boston, New York, San Francisco and London. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
|Moguldom Media Group|
Moguldom Media Group identified the mobile space as a huge growth opportunity and engaged multiple ad networks to monetize their mobile websites. But managing several ad networks proved difficult, leading to operational inefficiencies and a lack of visibility into their entire mobile advertising business.
With a recommendation from one of their partners, Moguldom evaluated Nexage, and ultimately implemented the Nexage Exchange, comprised of both an RTB exchange and mediation, to maximize its revenue, enhance inventory management, and increase insight into their mobile advertising business. A comprehensive distribution solution, the Nexage Exchange takes advantage of the increased volumes of campaigns from real-time bidding (RTB) enabled buyers while optimizing eCPM and revenue across non-RTB enabled ad sources.
Moguldom now has complete control over its mobile advertising business, tracking performance through a powerful yet easy-to-use reporting dashboard that features in-depth reports on revenue, eCPM, fill rate and click rate.