Nexage Exceeds 8 Billion Impressions per Month
Rapid Growth of the Nexage Revenue Platform Signals the Shift to a Fully Liquid Market
BOSTON – August 10, 2011 – Nexage, the leading mobile advertising real-time bidding (RTB) exchange provider, today announced that it is now managing a rate of over 8 billion impressions per month on its Nexage Revenue Platform. This represents a 50 percent growth rate over a three-month period from May through July 2011. The rapid growth rate in mobile ad impressions signals a key step forward in creating a liquid market that benefits buyers and sellers alike.
This milestone is driven from both existing and new customers, with publishers and developers allocating more of their impressions to Nexage, in order to accelerate revenue performance.
A key part of the volume growth is also driven from technical performance. The Nexage Revenue Platform provides a seamless and integrated RTB and mediation capability to give publishers and developers simplicity and flexibility. Additionally, the platform includes a set of powerful capabilities, such as a lightweight, consolidated SDK, rich media and video ads to drive eCPM, dynamic optimization to intelligently maximize revenue, and an intuitive analytic and reporting capability to enable publishers and developers to control and guide their mobile advertising business.
“We are extremely proud of the accelerated growth we have achieved, with both buyers and sellers increasingly selecting Nexage as their mobile advertising partner—especially as mobile advertising becomes a strategic imperative to their businesses,” said Ernie Cormier, CEO and president of Nexage. “The growth affirms the confidence that the market has in RTB-based platforms to drive revenue performance and advertising ROI.”
With its RTB-led platform, Nexage is building an efficient, liquid, and vibrant mobile advertising market that benefits both buyers and sellers by maximizing revenues and advertising ROI.About Nexage
Nexage is the only premium mobile exchange that creates high-value, brand-safe liquidity for advertisers and publishers. The Nexage Exchange provides a range of programmatic markets to enable buyers and publishers to accelerate their businesses how they want to buy and sell including public exchange, private exchange, and programmatic guaranteed markets—and supports an ever-increasing volume of rich media and video ad units. Nexage Connect delivers integrated 1st and 3rd party data, including behavioral, contextual, enriched location, universal identifier, and privacy data to enhance targeting and retargeting. Nexage Protect delivers a suite of brand safety controls to advertisers and publishers. Nexage serves customers on a worldwide basis with offices in Boston, New York, San Francisco and London. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
airG saw the opportunity to add a significant revenue stream to its extensive mobile inventory with mobile advertising. However, the challenges associated with monetizing billions of monthly page impressions—multiple ad networks with distinct reporting interfaces, reconciliations, and integration specs — were daunting.
airG engaged Nexage Exchange to streamline its mobile advertising business. With Nexage Exchange, airG gains access to 150+ global ad sources, one-click ad screening to ensure brand integrity and protection, and a single reporting dashboard with in-depth reports on revenue, eCPM, fill rate, and click rate. In addition, airG receives consolidated payments and the expertise of our experienced publisher services team.