Nexage Exceeds 8 Billion Impressions per Month
Rapid Growth of the Nexage Revenue Platform Signals the Shift to a Fully Liquid Market
BOSTON – August 10, 2011 – Nexage, the leading mobile advertising real-time bidding (RTB) exchange provider, today announced that it is now managing a rate of over 8 billion impressions per month on its Nexage Revenue Platform. This represents a 50 percent growth rate over a three-month period from May through July 2011. The rapid growth rate in mobile ad impressions signals a key step forward in creating a liquid market that benefits buyers and sellers alike.
This milestone is driven from both existing and new customers, with publishers and developers allocating more of their impressions to Nexage, in order to accelerate revenue performance.
A key part of the volume growth is also driven from technical performance. The Nexage Revenue Platform provides a seamless and integrated RTB and mediation capability to give publishers and developers simplicity and flexibility. Additionally, the platform includes a set of powerful capabilities, such as a lightweight, consolidated SDK, rich media and video ads to drive eCPM, dynamic optimization to intelligently maximize revenue, and an intuitive analytic and reporting capability to enable publishers and developers to control and guide their mobile advertising business.
“We are extremely proud of the accelerated growth we have achieved, with both buyers and sellers increasingly selecting Nexage as their mobile advertising partner—especially as mobile advertising becomes a strategic imperative to their businesses,” said Ernie Cormier, CEO and president of Nexage. “The growth affirms the confidence that the market has in RTB-based platforms to drive revenue performance and advertising ROI.”
With its RTB-led platform, Nexage is building an efficient, liquid, and vibrant mobile advertising market that benefits both buyers and sellers by maximizing revenues and advertising ROI.About Nexage
Nexage is the only premium mobile exchange that creates high-value, brand-safe liquidity for advertisers and publishers. The Nexage Exchange provides a range of programmatic markets to enable buyers and publishers to accelerate their businesses how they want to buy and sell including public exchange, private exchange, and programmatic guaranteed markets—and supports an ever-increasing volume of rich media and video ad units. Nexage Connect delivers integrated 1st and 3rd party data, including behavioral, contextual, enriched location, universal identifier, and privacy data to enhance targeting and retargeting. Nexage Protect delivers a suite of brand safety controls to advertisers and publishers. Nexage serves customers on a worldwide basis with offices in Boston, New York, San Francisco and London. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
Enflick builds apps that help people stay closer with their friends and family with two core products, TextNow and Touch, which are used by millions worldwide.
The growing popularity of these two apps presented a tremendous revenue opportunity for Enflick, and they required a mobile advertising partner whose technology and service could help them capitalize on that opportunity.
Enflick selected Nexage as a partner to accelerate mobile advertising revenue performance. By integrating with the Nexage Exchange, Enflick maximizes the demand for its ad inventory with access to more than 220 demand sources, including ad networks, DSPs, and agency trading desks.
With the Nexage Exchange, Enflick:
- Strengthens CPM and revenue performance through the delivery of relevant mobile advertising
- Takes advantage of a robust yet easy-to-use reporting system, which gives insights into business results
- Benefits from a seasoned publisher services manager who helps with day-to-day decisions as well as proactive account planning.
“Nexage is spot-on with customer service,” said Byron Carlisle, vice president of sales at Enflick.
“They understand our business goals, provide us ongoing guidance and best practices, and are quick to respond to issues should they arise.”