Nexage Exceeds 8 Billion Impressions per Month
Rapid Growth of the Nexage Revenue Platform Signals the Shift to a Fully Liquid Market
BOSTON – August 10, 2011 – Nexage, the leading mobile advertising real-time bidding (RTB) exchange provider, today announced that it is now managing a rate of over 8 billion impressions per month on its Nexage Revenue Platform. This represents a 50 percent growth rate over a three-month period from May through July 2011. The rapid growth rate in mobile ad impressions signals a key step forward in creating a liquid market that benefits buyers and sellers alike.
This milestone is driven from both existing and new customers, with publishers and developers allocating more of their impressions to Nexage, in order to accelerate revenue performance.
A key part of the volume growth is also driven from technical performance. The Nexage Revenue Platform provides a seamless and integrated RTB and mediation capability to give publishers and developers simplicity and flexibility. Additionally, the platform includes a set of powerful capabilities, such as a lightweight, consolidated SDK, rich media and video ads to drive eCPM, dynamic optimization to intelligently maximize revenue, and an intuitive analytic and reporting capability to enable publishers and developers to control and guide their mobile advertising business.
“We are extremely proud of the accelerated growth we have achieved, with both buyers and sellers increasingly selecting Nexage as their mobile advertising partner—especially as mobile advertising becomes a strategic imperative to their businesses,” said Ernie Cormier, CEO and president of Nexage. “The growth affirms the confidence that the market has in RTB-based platforms to drive revenue performance and advertising ROI.”
With its RTB-led platform, Nexage is building an efficient, liquid, and vibrant mobile advertising market that benefits both buyers and sellers by maximizing revenues and advertising ROI.About NEXAGE, Inc.
Digital advertising is driven by two overwhelming trends: the strategic role of mobile and the critical role of programmatic technologies to drive efficiency and liquidity. Nexage is at the forefront of both of these macro trends, leading and shaping the premium mobile advertising market through a set of firsts. Nexage was the first-to-market with mobile RTB; mobile private exchange; an exchange-based data solution, Nexage Connect; and the most robust brand safety solution in the market, Nexage Protect. Nexage has translated first-to-market advantage, creating a range of programmatic markets that allow premium publishers and buyers to design and operate markets that best enable them to accelerate their business, whether that is through an open exchange, private exchanges, or programmatic guaranteed markets. Nexage’s data solution, Nexage Connect, creates a powerful and efficient data model to deliver behavioral, contextual, location, identifier, and privacy data to buyers and their agency clients to improve targeting and retargeting, while enhancing the value of publishers’ audience. Nexage serves customers on a worldwide basis with offices in Boston, New York, San Francisco and London. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
Pinger lets you to text and talk free from your iOS, Android, and Windows device. Pinger’s communication apps are some of the most frequently launched apps in the world. Needless to say, Pinger has a massive mobile audience to monetize.
To move their mobile advertising business forward, Pinger identified three areas of focus: 1) increase mobile ad revenue by monetizing more of their 3B+ monthly impressions; 2) simplify and reduce the cost of their mobile ad operations; and 3) gain better visibility to their mobile ad business through reporting.
Pinger took advantage of Nexage’s market-leading mobile ad tech stack, powered by the Nexage Exchange, which gives Pinger access to more than 200 demand sources, including ad networks, DSPs, and agency trading desks through a single point of integration.
- Pinger enriches their CPM and revenue performance by integrating data segments through Nexage Connect.
- Nexage delivers rich media and interstitial ad units to enhance consumer experience and drive CPM and revenue gains.
- Pinger benefits from Nexage’s rich, real-time reporting, which provides continuous and detailed visibility to business results.
In addition, Pinger obtains an experienced publisher services manager who provides high-touch account management, proactive account planning and ongoing support.
“Nexage is a strong and consistent partner across the board from RTB revenue to CPMs, demand volume, and customer service,” says Michelle Marko, senior manager, partners at Pinger. “Aside from exceeding revenue goals, one of my major challenges is access to detailed reporting data. The flexibility and granularity of Nexage’s reporting system is critical to our success. It is not a black box when it comes to accessing and analyzing data from Nexage.”