Nexage Exceeds 20 Bidders on its Mobile RTB Exchange; Bids Growing 183% per Month
The Growth Underscores the Strategic Value of Real-time Bidding in Driving Market Liquidity
BOSTON – October 4, 2011 – Nexage, the leading provider of market liquidity in mobile advertising, today announced that it has exceeded 20 bidders on its mobile real-time bidding (RTB) exchange, helping fuel 183% per month increase in bid volume over a 3-month period. Nexage’s RTB exchange is an integrated component of the Nexage Revenue Platform.
Nexage’s RTB exchange, combined with Nexage’s data capabilities, enables buyers to target and buy on a real-time, impression-by-impression basis. This capability allows demand sources to buy impressions that are relevant to specific advertising campaigns and drive campaign ROI – crucial factors for the success of the bidders and their clients.
Today, more than 20 companies are bidding on the exchange with bid volume growing 183% on a monthly basis. Nexage’s RTB exchange has produced a 2x eCPM premium as compared to non-RTB demand sources, due to the value associated with buying highly targetable inventory on an impression-by-impression basis.
“As a specialist mobile DSP, global brands and agencies rely on us to take their mobile ad campaigns to the right audience at the right time,” said Alex Rahaman, CEO of StrikeAd. “RTB continues to prove its value in maximizing ROI for our clients, and key to our success with this has been working with strong market leaders like Nexage. By delivering real-time bidding to premium buys and driving liquidity to the mobile advertising market with reliable and scalable technology, Nexage certainly enhances our specialist capabilities.”
"We truly believe that our ability to build market liquidity is foundational to the success of buyers and sellers in mobile advertising,” said Ernie Cormier, CEO and president of Nexage. “We are thrilled that more than 20 buyers, including mobile leaders like StrikeAd, have selected our RTB exchange to fuel their business. With more buyers bidding more often, we are seeing advertisers increase their spend in mobile advertising; we are also seeing the impact and value RTB has in driving market liquidity.”
About NEXAGE, Inc.Nexage is the leading mobile advertising exchange, managing over 13B impressions connecting over 300 publishers and developers with over 150 demand sources. The Nexage Exchange, powered by Nexage’s innovative integrated RTB and mediation platform, is the market’s most advanced and complete exchange. As part of Nexage Exchange, RTB has scaled and continues to grow more than 70% per month; creating the largest and fastest growing RTB-driven exchange in the industry. The Nexage Exchange delivers both private and public exchanges to enable buyers and sellers to benefit from a vibrant, highly liquid market with the associated controls so that both buyers and sellers grow their respective businesses as they want. Nexage serves customers on a worldwide basis and is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business. Nexage has offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
Case Study
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Bebo |
Eager to increase value for their clients, Nexage Client Services recommended that Bebo incorporate real-time bidding (RTB) into their inventory distribution strategy, which includes mediation, to enable access to the ad dollars pouring into RTB platforms.
Bebo now leverages the Nexage Exchange, comprised of both an RTB exchange and mediation, to connect their inventory to RTB-enabled ad sources. The Nexage Exchange enables Bebo to take advantage of the ad dollars surging into real-time bidding while optimizing eCPM and revenue across non-RTB enabled ad sources. This comprehensive and efficient distribution solution comes complete with an integrated, easy-to-use reporting dashboard and in-depth reports on revenue, eCPM, fill rate, and click-through rate.