Nexage Announces Rapid Expansion – New Offices and Key Executive Hires
Nexage opens their San Francisco and New York Offices to better meet surging demand in mobile advertising - and hires new executives to accelerate market leadership
BOSTON – September 7, 2011 – Nexage, the leading provider of market liquidity in mobile advertising, today announced they are opening new offices in San Francisco and New York and significantly bolstering their executive, engineering and sales teams.
Nexage is growing rapidly as more and more buyers and sellers select Nexage to enable and accelerate the mobile advertising business. The Nexage Revenue Platform, mobile advertising’s only integrated RTB exchange and mediation platform, is delivering unparalleled value to buyers and sellers alike, building critically important market liquidity and fueling Nexage’s rapid growth.
By opening offices in San Francisco and New York, Nexage is able to better meet surging demand, expand market presence and extend relationships with publishers, developers, ad networks, and demand-side platforms (DSPs). Nexage has also expanded its executive, engineering and sales teams. Victor Milligan, CMO; Mark Connon, EVP of Corporate and Business Development; Keith Waters, Director of Engineering; and Chris Binstadt, Sr. Director of Sales have joined Nexage to accelerate market leadership.
“Nexage is growing at a meteoric pace because our customers and partners are realizing a high rate of success with us, a testament to our superior technology and extraordinary people,” said Ernie Cormier, CEO and President of Nexage. “By opening up new offices, we can better help them accelerate their business as mobile advertising becomes an increasingly critical part of their revenue stream and advertising programs.”
Victor Milligan is a seasoned executive with a long track record of driving market growth at Booz Allen, Gartner and Martin Dawes Analytics (MDA). Most recently, Victor served as Chief Strategy Officer and Chief Marketing Officer at MDA and led strategy, marketing, partner development, product management and business development. Victor successfully repositioned MDA into the high-growth analytic market, driving growth in the communications and media markets and successfully entering the Utility/Smart Grid market. Prior to MDA, Victor was a Senior Managing Partner at Gartner Consulting, leading their global industries practice.
Mark Connon is an established industry leader with a unique blend of expertise in mobile, advertising, publishing and privacy. Mark joins Nexage from Umber Systems where he served as Chief Corporate Development and Privacy Officer, overseeing strategic relationships, privacy and the company's leading advertising and mobile data monetization solutions for its mobile carrier customers. Mark has previously held CEO, COO and executive level corporate and business development roles with successful start-ups and public companies focused on mobile advertising, data monetization, mobile device technologies and digital media, including OwnerIQ, Digit Wireless, Zip2 Corp. and MyWay, a CMGI Company.
Dr. Keith Waters joins Nexage from Akamai Technologies where he served as Principal Mobile Architect. Prior to Akamai, Keith served as Senior Director of Research at Orange Labs Boston where he built state-of-the-art mobile hardware prototypes with next-generation software infrastructure. At Nexage, he’s responsible for developing our device software capabilities across mobile web, Android, iOS and RIM platforms.
Chris Binstadt joins Nexage as Senior Director of Sales. Before Nexage, Chris served as Director of Business Development at Greystripe and was responsible for managing the Wall Street Journal Digital Network, Fox Properties, Associated Press, Gannett, Twitter and Facebook accounts. Chris will open Nexage’s San Francisco office to strengthen Nexage’s presence on the West Coast.
About NEXAGE, Inc.Nexage is the leading mobile advertising exchange, managing over 13B impressions connecting over 300 publishers and developers with over 150 demand sources. The Nexage Exchange, powered by Nexage’s innovative integrated RTB and mediation platform, is the market’s most advanced and complete exchange. As part of Nexage Exchange, RTB has scaled and continues to grow more than 70% per month; creating the largest and fastest growing RTB-driven exchange in the industry. The Nexage Exchange delivers both private and public exchanges to enable buyers and sellers to benefit from a vibrant, highly liquid market with the associated controls so that both buyers and sellers grow their respective businesses as they want. Nexage serves customers on a worldwide basis and is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business. Nexage has offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
Case Study
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Kiloo |
Kiloo needed a more aggressive and effective monetization and optimization method to increase fill rate and revenue for the free version of its iPhone app, Whac-a-Mole.
Kiloo selected Nexage to manage the monetization of its ad inventory for Whac-a-Mole. The Nexage Exchange is an effective part of Kiloo’s ad inventory distribution strategy, providing a brand safe distribution channel for revenue optimization. With the Nexage Exchange, Kiloo now has access to 150+ global ad sources and manages performance through a robust reporting dashboard. The dashboard offers a single reporting interface with in-depth reports on revenue, eCPM, fill rate, and click rate.

