NEXAGE AND MEDIALETS LAUNCH PREFERRED PARTNERSHIP
BOSTON and NEW YORK – MAY 18, 2010 – Nexage (www.nexage.com), a leading provider of mobile advertising yield optimization and mediation solutions, and Medialets, the most widely deployed cross-platform rich media advertising and analytics provider for mobile apps, today announced a preferred partnership to bring turnkey mobile advertising solutions to publishers.
As a Medialets Enrich™ preferred partner, Nexage increases the volume and scalability of mediation and monetization for rich media ad units, and Medialets will be able to provide full mediation and monetization services to their publisher clients.
“Both Nexage and Medialets selected one another based on their respective leadership positions and focus on scalability and results for their publisher clients,” said Ernie Cormier, CEO of Nexage. “We are pleased about the partnership and our ability to expand the portfolio of rich media services we can offer to premium publishers.”
The partnership leverages Nexage Mediation, which maximizes mobile ad revenue by increasing ad-fill rates, increasing effective CPM (cost per mille [thousand]), and giving publishers direct control over how ads are served on their mobile sites. It offers brand safety and configuration of advanced business rules across multiple mobile silos of web and apps.
“This partnership with Nexage gives our publisher clients the option to increase ad-fill rates and maximize their mobile advertising investments,” said Eric Litman, CEO, Medialets. “At the same time it extends the distribution of our cross-platform rich media ad units across more publisher apps, giving top brands and agencies more mobile buying power.”
The partnership also leverages Medialets’ capabilities to enable publishers, developers and advertisers to deliver highly engaging and measurable ads into mobile applications. The recently launched Medialets Enrich™ preferred partner program enables leading mobile ad networks, ad mediators, and ad servers to sell and support Medialets’ unique cross-platform rich media. Medialets Enrich™ enables advertisers to run a single set of ad creatives without changes across an exceptionally broad range of mobile properties and provides a unified set of reports from which to measure campaign success.
About NEXAGE, Inc.Nexage is the leading mobile advertising exchange, managing over 13B impressions connecting over 300 publishers and developers with over 150 demand sources. The Nexage Exchange, powered by Nexage’s innovative integrated RTB and mediation platform, is the market’s most advanced and complete exchange. As part of Nexage Exchange, RTB has scaled and continues to grow more than 70% per month; creating the largest and fastest growing RTB-driven exchange in the industry. The Nexage Exchange delivers both private and public exchanges to enable buyers and sellers to benefit from a vibrant, highly liquid market with the associated controls so that both buyers and sellers grow their respective businesses as they want. Nexage serves customers on a worldwide basis and is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business. Nexage has offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
Case Study
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Top 10 Celebrity Gossip Site |
In its first two years, this Top 10 Celebrity Gossip Site successfully focused on reader acquisition and retention, driving traffic to the tune of 80 million monthly impressions. However, their monetization efforts weren’t yielding stellar results. Poor ad-quality control hurt their direct sales business and a weak ad-sourcing solution dragged revenue down.
The Top 10 Celebrity Gossip Site selected Nexage to maximize its revenue and bring stability and control back to its business. Nexage provided a complete and efficient inventory distribution solution for both sold and discretionary inventory with the Nexage Exchange, including Nexage Mediation to optimize millions of impressions, business controls to ensure brand integrity, and Nexage RTB to access the surge in ad dollars from real-time enabled ad buyers and Demand-Side Platforms (DSPs); and an robust mobile ad server to support direct sales efforts.
The implementation of these solutions combined with publisher-specific suggestions by the client services manager—such as accepting video and rich media ad units—has strengthened every aspect of the client’s mobile advertising business.