Nexage Achieves 171% Growth in 2012
Nexage outperforms the market, driven by high-value audience and accelerating demand
BOSTON – January 16, 2013 – Nexage, the leading premium mobile advertising exchange with the market’s most advanced real-time bidding (RTB) platform, today announced that it grew revenues by 171% in 2012. Nexage’s above-market growth underscores both the increasing momentum of programmatic markets, and the high-preference premium publishers and buyers have in growing their mobile advertising businesses on the Nexage Exchange.
2012 results were driven by both volume and value. Nexage grew inventory volume by 72% while increasing demand volume by 164%.
Although volume played a crucial role, value proved to be the more important growth driver. Data-enabled impressions more than doubled on the Nexage Exchange, driven in part by a 30% per month growth in location-enabled impressions as noted in the Nexage Analytics Report. Rich media- and video-enabled impressions grew 5x in 2012. Strong growth in data and rich media- and video-enabled impressions highlights an important shift in Nexage’s audience value. This is evidenced by a 40% quarter-over-quarter growth in eCPM. The combination of growing audience value and a higher concentration of brand spend creates a powerful force to fuel 2013 results.
“The Weather Company is a proven leader in programmatic markets—enabling us to serve our marketing partners via multiple channels,” said Richard Lowden, VP Sales Cross Platform Programmatic of The Weather Company. “Nexage—through their technology and people—enables us to take an aggressive approach to how we sell on the Nexage Exchange.”
There has been growing market interest in RTB as the strategic foundation of mobile advertising; premium publishers and buyers increasingly are taking advantage of RTB’s central role in creating an efficient and highly liquid market. In fact, Nexage’s RTB revenues grew 10x in 2012, or 26% per month growth, driving a 3x increase in RTB’s share of revenue on the Nexage Exchange.
“Our goal at StrikeAd, as a mobile specialist DSP, is to help global brands and agencies drive highly-targeted, cost effective and efficient mobile advertising campaigns that produce results,” said Alex Rahaman, CEO of StrikeAd. “RTB, with its efficiency, continues to demonstrate its value for our clients. And Nexage continues to lead the mobile programmatic market, providing the premium inventory, highly targetable impressions, and real-time decisioning capabilities we need for our clients to be successful.”
“Nexage’s growth is driven from our customers’ ability to achieve real and sustainable results, and our customers’ desire to work with an organization that is able to handle the complexity and rapidly changing nature of mobile advertising,” said Ernie Cormier, CEO and president of Nexage. “We did not simply grow with the market. The strength of our technology, people, and customers enabled us to grow well-above market and put us in a powerful position to continue to lead and outperform the market.”About NEXAGE, Inc.
Digital advertising is driven by two overwhelming trends: the strategic role of mobile and the critical role of programmatic technologies to drive efficiency and liquidity. Nexage is at the forefront of both of these macro trends, leading and shaping the premium mobile advertising market through a set of firsts. Nexage was the first-to-market with mobile RTB; mobile private exchange; an exchange-based data solution, Nexage Connect; and the most robust brand safety solution in the market, Nexage Protect. Nexage has translated first-to-market advantage, creating a range of programmatic markets that allow premium publishers and buyers to design and operate markets that best enable them to accelerate their business, whether that is through an open exchange, private exchanges, or programmatic guaranteed markets. Nexage’s data solution, Nexage Connect, creates a powerful and efficient data model to deliver behavioral, contextual, location, identifier, and privacy data to buyers and their agency clients to improve targeting and retargeting, while enhancing the value of publishers’ audience. Nexage serves customers on a worldwide basis with offices in Boston, New York, San Francisco and London. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
Pinger lets you to text and talk free from your iOS, Android, and Windows device. Pinger’s communication apps are some of the most frequently launched apps in the world. Needless to say, Pinger has a massive mobile audience to monetize.
To move their mobile advertising business forward, Pinger identified three areas of focus: 1) increase mobile ad revenue by monetizing more of their 3B+ monthly impressions; 2) simplify and reduce the cost of their mobile ad operations; and 3) gain better visibility to their mobile ad business through reporting.
Pinger took advantage of Nexage’s market-leading mobile ad tech stack, powered by the Nexage Exchange, which gives Pinger access to more than 200 demand sources, including ad networks, DSPs, and agency trading desks through a single point of integration.
- Pinger enriches their CPM and revenue performance by integrating data segments through Nexage Connect.
- Nexage delivers rich media and interstitial ad units to enhance consumer experience and drive CPM and revenue gains.
- Pinger benefits from Nexage’s rich, real-time reporting, which provides continuous and detailed visibility to business results.
In addition, Pinger obtains an experienced publisher services manager who provides high-touch account management, proactive account planning and ongoing support.
“Nexage is a strong and consistent partner across the board from RTB revenue to CPMs, demand volume, and customer service,” says Michelle Marko, senior manager, partners at Pinger. “Aside from exceeding revenue goals, one of my major challenges is access to detailed reporting data. The flexibility and granularity of Nexage’s reporting system is critical to our success. It is not a black box when it comes to accessing and analyzing data from Nexage.”