Former Mobile Executive from The Weather Company and NFL Joins Nexage
Nexage Bolsters Executive Roster with Key Sales Leader and New CFO
BOSTON – November 28, 2012 – Nexage, the leading mobile advertising exchange, today announced the addition of Patrick McCormack, former sales executive at The Weather Company and the National Football League (NFL), as vice president of publisher sales. Nexage also announced the addition of Paul Smith as CFO. The new hires enable Nexage to capitalize on the more aggressive revenue strategies of premium publishers and further accelerate the growth of the Nexage Exchange.
Patrick McCormack brings extensive experience in growing premium publishers’ revenue. As vice president, mobile sales & strategy of The Weather Company, he was a critical part of the sales leadership team that enabled Weather to capitalize on the rapid growth of mobile consumers and traffic. Before Weather, Patrick was the general manager of mobile for the NFL, helping the NFL capitalize on a fan base that was increasingly accessing content, watching games, checking scores and participating in fantasy football leagues through mobile.
“Premium publishers are more aggressively responding to the shift in consumer behavior to mobile, resulting in a significant revenue opportunity for those publishers that can master mobile advertising,” said Patrick McCormack. “Their ability to realize the revenue opportunity hinges on building integrated direct and indirect channels that can simultaneously grow revenue and protect their brand. I was excited when the opportunity arose to join Nexage, a company that is well-positioned to successfully serve the growing aspirations of premium mobile publishers.”
“We are excited to add Pat to our team, as he brings invaluable experience and insights from two market leaders,” said Ernie Cormier, CEO and president of Nexage. “Mobile advertising revenue is becoming a larger part of publisher growth strategies. With Pat on board, publishers can tap into his extensive experience in both building and successfully executing revenue strategies.”
Nexage has also added Paul Smith to the executive team as CFO. Paul served as the CFO for numerous companies including 170 Systems and Datasage. Paul has a proven track record in driving operational excellence for high-growth companies that are expanding their products and growing their customer base. In addition, Paul has important experience in managing transactions that are part of growth strategies.
“Paul allows us to manage the operational and financial challenges of managing rapid growth, with the important byproduct of enabling us to continue to focus on accelerating our customers’ businesses,” said Ernie Cormier. “Paul not only helps Nexage run a high-performance business at each stage of growth, he also enables us to capitalize on the various opportunities that are part of high growth markets.”About NEXAGE, Inc.
Nexage is the leading premium mobile advertising exchange, connecting over 300 publishers and developers with over 200 demand sources to create the most efficient, liquid, and vibrant programmatic market in mobile advertising today. The Nexage Exchange is the most advanced technology platform in mobile advertising, giving our customers the most intelligent and flexible exchange in the market to allow them to seize on the extraordinary value of programmatic. Nexage Connect leverages that technology, integrating and delivering first- and third-party data to provide rich and precise targeting for buyers, and to enhance the value of our publishers’ audience. Nexage serves customers on a worldwide basis with offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
Eager to increase value for their clients, Nexage Client Services recommended that Bebo incorporate real-time bidding (RTB) into their inventory distribution strategy, which includes mediation, to enable access to the ad dollars pouring into RTB platforms.
Bebo now leverages the Nexage Exchange, comprised of both an RTB exchange and mediation, to connect their inventory to RTB-enabled ad sources. The Nexage Exchange enables Bebo to take advantage of the ad dollars surging into real-time bidding while optimizing eCPM and revenue across non-RTB enabled ad sources. This comprehensive and efficient distribution solution comes complete with an integrated, easy-to-use reporting dashboard and in-depth reports on revenue, eCPM, fill rate, and click-through rate.