Former Mobile Executive from The Weather Company and NFL Joins Nexage
Nexage Bolsters Executive Roster with Key Sales Leader and New CFO
BOSTON – November 28, 2012 – Nexage, the leading mobile advertising exchange, today announced the addition of Patrick McCormack, former sales executive at The Weather Company and the National Football League (NFL), as vice president of publisher sales. Nexage also announced the addition of Paul Smith as CFO. The new hires enable Nexage to capitalize on the more aggressive revenue strategies of premium publishers and further accelerate the growth of the Nexage Exchange.
Patrick McCormack brings extensive experience in growing premium publishers’ revenue. As vice president, mobile sales & strategy of The Weather Company, he was a critical part of the sales leadership team that enabled Weather to capitalize on the rapid growth of mobile consumers and traffic. Before Weather, Patrick was the general manager of mobile for the NFL, helping the NFL capitalize on a fan base that was increasingly accessing content, watching games, checking scores and participating in fantasy football leagues through mobile.
“Premium publishers are more aggressively responding to the shift in consumer behavior to mobile, resulting in a significant revenue opportunity for those publishers that can master mobile advertising,” said Patrick McCormack. “Their ability to realize the revenue opportunity hinges on building integrated direct and indirect channels that can simultaneously grow revenue and protect their brand. I was excited when the opportunity arose to join Nexage, a company that is well-positioned to successfully serve the growing aspirations of premium mobile publishers.”
“We are excited to add Pat to our team, as he brings invaluable experience and insights from two market leaders,” said Ernie Cormier, CEO and president of Nexage. “Mobile advertising revenue is becoming a larger part of publisher growth strategies. With Pat on board, publishers can tap into his extensive experience in both building and successfully executing revenue strategies.”
Nexage has also added Paul Smith to the executive team as CFO. Paul served as the CFO for numerous companies including 170 Systems and Datasage. Paul has a proven track record in driving operational excellence for high-growth companies that are expanding their products and growing their customer base. In addition, Paul has important experience in managing transactions that are part of growth strategies.
“Paul allows us to manage the operational and financial challenges of managing rapid growth, with the important byproduct of enabling us to continue to focus on accelerating our customers’ businesses,” said Ernie Cormier. “Paul not only helps Nexage run a high-performance business at each stage of growth, he also enables us to capitalize on the various opportunities that are part of high growth markets.”About Nexage
Nexage is the only premium mobile exchange that creates high-value, brand-safe liquidity for advertisers and publishers. The Nexage Exchange provides a range of programmatic markets to enable buyers and publishers to accelerate their businesses how they want to buy and sell including public exchange, private exchange, and programmatic guaranteed markets—and supports an ever-increasing volume of rich media and video ad units. Nexage Connect delivers integrated 1st and 3rd party data, including behavioral, contextual, enriched location, universal identifier, and privacy data to enhance targeting and retargeting. Nexage Protect delivers a suite of brand safety controls to advertisers and publishers. Nexage serves customers on a worldwide basis with offices in Boston, New York, San Francisco and London. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
TinyTube operates a network of leading mobile web video destinations, reformatting online video content for mobile devices. It boasts over 100M minutes of video streamed and 38M+ monthly impressions. Although TinyTube had an enviable 95% fill rate, it needed to drive more advertising revenue from its mobile properties.
TinyTube selected Nexage to optimize its inventory while maintaining a high fill rate. The Nexage Exchange works to increase mobile advertising revenue in two ways: acting as a single integration point for 150+ ad sources and leveraging the highest yielding ad source to fill a site’s ad request, increasing both inventory CPM and fill rate. In addition, by partnering with Nexage, TinyTube gained access to a single reporting dashboard with in-depth reports on revenue, eCPM, fill rate, and click rate.