Former Mobile Executive from The Weather Company and NFL Joins Nexage
Nexage Bolsters Executive Roster with Key Sales Leader and New CFO
BOSTON – November 28, 2012 – Nexage, the leading mobile advertising exchange, today announced the addition of Patrick McCormack, former sales executive at The Weather Company and the National Football League (NFL), as vice president of publisher sales. Nexage also announced the addition of Paul Smith as CFO. The new hires enable Nexage to capitalize on the more aggressive revenue strategies of premium publishers and further accelerate the growth of the Nexage Exchange.
Patrick McCormack brings extensive experience in growing premium publishers’ revenue. As vice president, mobile sales & strategy of The Weather Company, he was a critical part of the sales leadership team that enabled Weather to capitalize on the rapid growth of mobile consumers and traffic. Before Weather, Patrick was the general manager of mobile for the NFL, helping the NFL capitalize on a fan base that was increasingly accessing content, watching games, checking scores and participating in fantasy football leagues through mobile.
“Premium publishers are more aggressively responding to the shift in consumer behavior to mobile, resulting in a significant revenue opportunity for those publishers that can master mobile advertising,” said Patrick McCormack. “Their ability to realize the revenue opportunity hinges on building integrated direct and indirect channels that can simultaneously grow revenue and protect their brand. I was excited when the opportunity arose to join Nexage, a company that is well-positioned to successfully serve the growing aspirations of premium mobile publishers.”
“We are excited to add Pat to our team, as he brings invaluable experience and insights from two market leaders,” said Ernie Cormier, CEO and president of Nexage. “Mobile advertising revenue is becoming a larger part of publisher growth strategies. With Pat on board, publishers can tap into his extensive experience in both building and successfully executing revenue strategies.”
Nexage has also added Paul Smith to the executive team as CFO. Paul served as the CFO for numerous companies including 170 Systems and Datasage. Paul has a proven track record in driving operational excellence for high-growth companies that are expanding their products and growing their customer base. In addition, Paul has important experience in managing transactions that are part of growth strategies.
“Paul allows us to manage the operational and financial challenges of managing rapid growth, with the important byproduct of enabling us to continue to focus on accelerating our customers’ businesses,” said Ernie Cormier. “Paul not only helps Nexage run a high-performance business at each stage of growth, he also enables us to capitalize on the various opportunities that are part of high growth markets.”About NEXAGE, Inc.
Digital advertising is driven by two overwhelming trends: the strategic role of mobile and the critical role of programmatic technologies to drive efficiency and liquidity. Nexage is at the forefront of both of these macro trends, leading and shaping the premium mobile advertising market through a set of firsts. Nexage was the first-to-market with mobile RTB; mobile private exchange; an exchange-based data solution, Nexage Connect; and the most robust brand safety solution in the market, Nexage Protect. Nexage has translated first-to-market advantage, creating a range of programmatic markets that allow premium publishers and buyers to design and operate markets that best enable them to accelerate their business, whether that is through an open exchange, private exchanges, or programmatic guaranteed markets. Nexage’s data solution, Nexage Connect, creates a powerful and efficient data model to deliver behavioral, contextual, location, identifier, and privacy data to buyers and their agency clients to improve targeting and retargeting, while enhancing the value of publishers’ audience. Nexage serves customers on a worldwide basis with offices in Boston, New York, San Francisco and London. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
|Moguldom Media Group|
Moguldom Media Group identified the mobile space as a huge growth opportunity and engaged multiple ad networks to monetize their mobile websites. But managing several ad networks proved difficult, leading to operational inefficiencies and a lack of visibility into their entire mobile advertising business.
With a recommendation from one of their partners, Moguldom evaluated Nexage, and ultimately implemented the Nexage Exchange, comprised of both an RTB exchange and mediation, to maximize its revenue, enhance inventory management, and increase insight into their mobile advertising business. A comprehensive distribution solution, the Nexage Exchange takes advantage of the increased volumes of campaigns from real-time bidding (RTB) enabled buyers while optimizing eCPM and revenue across non-RTB enabled ad sources.
Moguldom now has complete control over its mobile advertising business, tracking performance through a powerful yet easy-to-use reporting dashboard that features in-depth reports on revenue, eCPM, fill rate and click rate.