Press Releases

Apr 9, 2014: Ray Colwell Joins Nexage as SVP of Global Business Development
Feb 19, 2014: Nexage Introduces Mobile’s First Complete Brand Safety Solution
Feb 11, 2014: Brand Spend Drives 80 Percent Growth on the Nexage Exchange During the Holiday Season
Oct 9, 2013: Nexage Names Former Apple and WPP Executive to Lead European Business
Sep 18, 2013: BlueKai and Nexage Team Up to Power Data-Driven Targeting in Mobile
Jul 17, 2013: Nexage Reaches Major Milestone with More Than 50 Percent of Spend Now through RTB
Jun 19, 2013: Nexage Extends Technology Platform by Adding Key Transparency Capabilities
Apr 9, 2013: TRUSTe, Nexage and Tapad Announce a First-to-Market Mobile Privacy Solution
Jan 16, 2013: Nexage Achieves 171% Growth in 2012
Nov 28, 2012: Former Mobile Executive from The Weather Company and NFL Joins Nexage
Nov 5, 2012: Nexage Launches Nexage Connect
Aug 6, 2012: Nexage Increases Series B Round Financing to $15M
Jun 6, 2012: Nexage closes US$10 million investment, led by SingTel Innov8
Mar 28, 2012: Nexage Meets Real-time Business Needs of Mobile Advertising Buyers & Sellers
Dec 14, 2011: Nexage Launches Private Exchange
Nov 30, 2011: Nexage Selected by Backflip Studios to Monetize Their Free Games
Nov 2, 2011: Nexage Delivering Significant Growth and eCPM Value for Location-Enabled Impressions
Oct 4, 2011: Nexage Exceeds 20 Bidders on its Mobile RTB Exchange; Bids Growing 183% per Month
Sep 14, 2011: Turn Selects Nexage as Strategic Partner to Accelerate Mobile Advertising Audience Reach
Sep 7, 2011: Nexage Announces Rapid Expansion – New Offices and Key Executive Hires
Aug 30, 2011: Nexage to Deliver Rich Media Ad Units using ORMMA Standard
Aug 23, 2011: Nexage and TubeMogul Partner to Deliver Mobile Video Ads over the Real-Time Bidding (RTB) Exchange
Aug 10, 2011: Nexage Exceeds 8 Billion Impressions per Month
Jul 26, 2011: Nexage Selected as Partner for Advertising on Angry Birds™
Jun 28, 2011: Real-time Bidding on Nexage RTB Exchange Lifts Publisher & Developer eCPM by 86%
Jun 2, 2011: Real-time Bidding on Nexage RTB Exchange Lifts Mobile Ad Performance (CTR) by 34%
Apr 12, 2011: Nexage Announces the Launch of Nexage RTB Exchange
Apr 7, 2011: NEXAGE PLATFORM HITS 100% UPTIME MILESTONE
Mar 9, 2011: Nexage Selected to Monetize Ad Inventory for Kiloo’s Whac-a-Mole® Game
Feb 15, 2011: GOOOAALL! Nexage Effectively Monetizing Goal.com’s International Mobile Traffic

Case Study

Kiloo Kiloo
Challenge:

Kiloo needed a more aggressive and effective monetization and optimization method to increase fill rate and revenue for the free version of its iPhone app, Whac-a-Mole.

Solution:

Kiloo selected Nexage to manage the monetization of its ad inventory for Whac-a-Mole. The Nexage Exchange is an effective part of Kiloo’s ad inventory distribution strategy, providing a brand safe distribution channel for revenue optimization. With the Nexage Exchange, Kiloo now has access to 150+ global ad sources and manages performance through a robust reporting dashboard. The dashboard offers a single reporting interface with in-depth reports on revenue, eCPM, fill rate, and click rate.

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