The Nexage Analytics Report is a quarterly report that provides in-depth analysis of the dynamics, trends, and patterns shaping mobile advertising. Our goal is to go beyond the headlines and provide visibility and insights that help you understand this dynamic market—and give you a sense of where we are going as an industry.
Kiloo needed a more aggressive and effective monetization and optimization method to increase fill rate and revenue for the free version of its iPhone app, Whac-a-Mole.
Kiloo selected Nexage to manage the monetization of its ad inventory for Whac-a-Mole. The Nexage Exchange is an effective part of Kiloo’s ad inventory distribution strategy, providing a brand safe distribution channel for revenue optimization. With the Nexage Exchange, Kiloo now has access to 150+ global ad sources and manages performance through a robust reporting dashboard. The dashboard offers a single reporting interface with in-depth reports on revenue, eCPM, fill rate, and click rate.