Nexage | In The News

Feb 14, 2012

Built in Boston: Why Great Entrepreneurs Are Choosing MA to Build Their Startups

Ernie Cormier talks about “grounded creativity” as the unique mix of creativity and rigour that he’s found locally, combined with a deep tech and financial infrastructure. Matt at Power Inbox talks like many other about the nice manageable scale of Boston: “The startup scene in Boston feel denser than the 60 mile stretch in the Bay Area. Everyone has been really helpful so far and its nice to see familiar faces at the events so you can build relationships with people.” We’ve got more coming, and will soon be announcing the return of an exciting Silicon Valley gaming heavyweight. Stay tuned.

Boston: Density – Talent – Creativity – Rigor. You don’t need to be Silicon Valley to build powerful stuff.

Feb 6, 2012

BizReport - Nexage: 100 Billion Ads Requested

If size does matter then the news from Nexage - that they've hit the 100 billion threshold for ads requested through their network - is a big sign pointing to the growth of mobile. And Nexage isn't the only mobile brand reporting significant market growth over the past few months. Millennial Media reports serving 40 billion ad impressions per month. What does this growth signify for mobile?

Feb 3, 2012

PocketGamer - Nexage passes 100 billion ad requests

Less than two months after it unveiled its new private exchange network, ad platform Nexage has announced that it's passed 100 billion ad requests – and in some style.

The news was delivered via the platform's official blog, with CMO Victor Milligan comparing the ad exchange's achievement to a number of other current events revolving around a certain big number.

Feb 3, 2012

MediaPost - Nexage Hits 100B Ad Requests

Mobile ad exchange Nexage said its platform has surpassed 100 billion ad requests, according to blog post today. In December, the company also launched a private real-time bidding (RTB) marketplace aimed at premium publishers that allows users to set dynamic price floors and optimize performance and preview placements for brand safety.

Feb 3, 2012

GigaOm - Nexage hits 100 billion ad requests as mobile advertising heats up

As the world increasingly goes mobile, it’s prompting a boom in mobile advertising, which is heating up and is poised for a huge year in 2012. The winners include companies such as Nexage, a real-time bidding exchange provider which told me that it hit 100 billion ads requested today through its platform.

Feb 2, 2012

eMedia Vitals - 4 trends fueling mobile advertising

Many publishers are thinking about HTML5 development as it relates to their own content. But there are also significant potential benefits from HTML5-based advertising. HTML5, with its rich media capabilities and cross-platform support, opens up a wealth of creative possibilities for publishers and advertisers.

“Rich media providers are building services and self-serve capabilities that make it much more efficient to build rich media ads,” said Victor Milligan, CMO of mobile ad exchange Nexage. “This will accelerate the quality and quantity of high-value ad creative.”

Feb 1, 2012

BizReport - Expert: Mobile space becoming more proficient

"Real time bidding is very viable and it is working in mobile. [Nexage is] seeing 70% month to moth growth in bids and seeing significant growth in advertisers interested in RTB," said Ernie Cormier, CEO and President, Nexage. "In the context of targeting, real time is really the only option for mobile marketers."

Jan 20, 2012

Mashable - Why 2012 Is the Year of Mobile Advertising

Mobile advertising is coming of age. In many ways, it has been driven by the sheer force of the consumer’s insatiable appetite for all things mobile. More to the point, mobile is becoming a substantially more capable vehicle for driving brand awareness, affinity and purchases.

Advertisers see this pattern taking shape, but there is still a disconnect between the avid mobile consumer and potential advertising dollars. This is caused by several factors, including the sufficient difference between mobile and standard web. Similar to the relationship between offline and online, it simply takes time to adjust to a new market, and credibly, there have been gaps in the mobile ad ecosystem that one can expect in any earlier stage market.

Jan 20, 2012

DIGIDAY - Will Mobile Go the Exchange Route?

Mobile exchange operators argue that much of the data sloshing around online is basically not that important. Mobile, after all, brings other data, like location, that desktop doesn’t have.

“We’ve become glutted with data in the online space, so we’ve all tended to think of that level of insight as a minimum requirement”, said Ernie Cormier, CEO of RTB exchange provider Nexage. “I don’t think that’s true. We might not have access to all the psychographic data and other information on the buy-side in mobile, but there’s more than enough there to build an effective campaign.”

Jan 18, 2012

Forbes - How to Max Out Your Mobile Ad Campaign

Victor Milligan, CMO, Nexage: “Publishers are increasingly looking for rich media and video ads that seamlessly align with their more visually animated sites and applications and create a better experience for the consumer. A great example is an interstitial that is logically placed as consumers move from level to level within a game.”

Jan 16, 2012

BizReport - eMarketer: Ad-supported content to skyrocket through 2015

In 2011 mobile video ad revenue reached $37.5 million; more than $213 million is expected to be spent by advertisers by 2015. Other hot mobile properties include gaming ($269 million in advertising), music ($591 million by 2015)

"A major revenue driver for mobile advertising is mobile-native rich media creative that fits within high-value content, like video," said Victor Milligan, CMO of mobile ad exchange Nexage. "This completes the circle for mobile advertising where high value creative - targeted to the right consumer to create relevance - seamlessly fits into high value content. It certainly creates the ingredients for rapid growth."

Jan 13, 2012

GoMoNews - Mobile Video Provides Biggest Growth for Ad Support

Ad-supported mobile content revenues will exceed $1 billion by 2015, eMarketer estimates, with the fastest growth coming from ad support for mobile video.

Last year, US mobile video revenues from advertising reached just $37.5 million, but by 2015, advertisers will spend $213.6 million on placements that support mobile video content. Despite such rapid growth, that figure will still be lower than the amounts spent on advertising against mobile games and mobile music, at $65.3 million and $181.4 million, respectively, in 2011 and rising to $269.1 million and $591.5 million, respectively, by 2015.

Victor Milligan, CMO of mobile ad exchange Nexage, said “A major revenue driver for mobile advertising is mobile-native rich media creative that fits within high-value content, like video. This completes the circle for mobile advertising where high value creative – targeted to the right consumer to create relevance – seamlessly fits into high value content. It certainly creates the ingredients for rapid growth.”

Jan 10, 2012

GigaOm - Mobile advertising matures with private ad exchanges

Last month, Nexage launched what it called the first private ad exchange for mobile, helping its premium publishers sell inventory to select brand advertisers through its real time bidding platform. The platform follows in the footsteps of similar ad exchanges like Admeld in online advertising. Ernie Cormier, the CEO of Nexage told me the emergence of private mobile ad exchanges is a sign of growing maturity for mobile advertising, as the tools of online advertising spread quickly to mobile.

Dec 22, 2011

PocketGamer - Nexage’s Victor Milligan on outperforming the mobile ad market

As new year rolls into view, there's no escaping the headline trend of 2011: the rise of the free-to-play release.

The freemium model wasn't discovered this year, but 2011 saw it transcend on mobile from the 'risky' option employed by the few to something most developers – wisely or not – were rushing to plug into their titles.

The reason, according to Victor Milligan, CMO ad exchange specialist Nexage, is that studios are now confident they can monetise free releases effectively.

The methods they use to do so are still evolving. He says, 'innovative and savvy' developers won't stop searching out new ones – but it's hard to imagine the paid model every recapturing its former dominance.

Having recently lifted the lid on its own deal to monetise Backflip Studio's library, we caught up with Milligan to see how Nexage views its role in the increasingly competitive mobile ad market.

Dec 15, 2011

PocketGamer - Nexage adds controls to its mediation platform including option to select and ban ads

Following the news that it's signed a deal to handle Backflip's mobile inventory, advertising exchange specialist Nexage has announced a new initiative to attract more high volume, high quality developers and publishers.

Dec 14, 2011

Direct Marketing News - Nexage develops private mobile ad exchange

Mobile advertising company Nexage has developed a private mobile advertising exchange that will let publishers and app developers select which companies can access their mobile inventory, the company said on Dec. 14.

Victor Milligan, CMO of Nexage, said the company's primary motivation in launching the private exchange was demand from premium publishers.

Dec 14, 2011

ReadWriteWeb - Nexage Targets Mobile Ads to Premium Publishers With Private Exchange

Mobile advertising platform Nexage is releasing a private exchange to enable premium publishers and developers to optimize advertising that best fits their businesses. Nexage believes it can help premium publishers make the most money off their mobile apps and games and by taking first-party publishing data and making it available to advertisers to help broaden the targeting and reach of its real-time-bidding platform.

Dec 14, 2011

MarketingVox - Private Mobile Exchanges, RTB Advance with Nexage’s New Offering

Mobile ad exchange provider Nexage has launched a private exchange for premium publishers and developers. Its launch follows a series of similar developments in this space, building support to the notion that both private exchanges and real-time bidding–the private exchange is built on Nexage integrated RTB platform–is becoming a favored way to buy and sell online ads.

Dec 14, 2011

MobileMarketingWatch - Nexage Introduces Mobile Advertising’s First Private Exchange

On Wednesday, the team at Nexage – an industry leading mobile advertising exchange – announced the launch of “mobile advertising’s first private exchange.”

The goal, according to Nexage, is “to enable premium publishers and developers to only sell to those buyers that represent brands and campaigns that best fit their business.”

Dec 14, 2011

ClickZ - Nexage to Run Private Mobile Ad Exchange

Nexage will launch a private mobile exchange to let its premium publishers select which advertisers can see -- and buy -- their mobile inventory.

Case Study

Kiloo

Challenge:

Kiloo needed a more aggressive and effective monetization and optimization method to increase fill rate and revenue for the free version of its iPhone app, Whac-a-Mole.

Solution:

Kiloo selected Nexage to manage the monetization of its ad inventory for Whac-a-Mole. The Nexage Exchange is an effective part of Kiloo’s ad inventory distribution strategy, providing a brand safe distribution channel for revenue optimization. With the Nexage Exchange, Kiloo now has access to 150+ global ad sources and manages performance through a robust reporting dashboard. The dashboard offers a single reporting interface with in-depth reports on revenue, eCPM, fill rate, and click rate.

More