Dec 4, 2013
Mobile advertising exchange Nexage has become one of the largest independent mobile ad exchanges following Twitter’s decision to snap up its competitor MoPub. As competition in the mobile ad space continues to heat up, it remains to be seen what Nexage’s next steps will be. AdExchanger spoke with Nexage CEO Ernie Cormier about the company’s roadmap, private versus open ad exchanges, and the development of the mobile RTB space.read more
Dec 4, 2013
Confucius’s statement “may you live in interesting times” seems to have meaning in the digital advertising universe. Our industry is in the midst of a perfect storm of change as three major dynamics interact to fundamentally alter – and accelerate – the digital advertising landscape:
- The massive, global consumer shift to mobile as the smartphone and tablet, along with an explosion of applications, have fundamentally changed consumption habits
- The demise of the universal cookie, the code that enables advertisers to capture consumer use on computers, as browsers take greater economic stake in digital advertising
- The emergence of trading technologies (called “programmatic”) that are part of advertising exchanges, which fulfills the inevitable role of technology in high-frequency trading markets (a la stock exchanges).
Nov 4, 2013
In terms of real-time bidding (RTB) trends, RTB continued to take a larger share of spend on Nexage’s mobile ad exchange.
“We crossed an important threshold in Q2 when RTB represented more than 50% of spend on the Nexage Exchange, “ said Nexage CMO Victor Milligan. “In Q3, we crossed the 60% threshold as programmatic buying continues its significant growth. We are seeing more buyers and a greater average spend per buyer for mobile-native DSPs, online DSPs extending their business to mobile, ad networks transitioning to programmatic buying and trading desks or agencies making mobile a core element of their businesses and we expect the percentage share to continue to increase.”
Nov 1, 2013
Manhattan might have once been the advertising capital, but Boston is the emerging leader of new marketing. Our cultural vibrancy and booming tech community give local agencies and edge that no other city can match. As a result, the most inspired campaigns, cutting-edge tactics, and innovative platforms are born right here in the Hub. From display to digital, Boston agencies have advanced marketing and advertising across all channels and platforms. This year’s 50 on Fire nominees are the setting the industry on fire not just here at home, but across the globe.read more
Oct 23, 2013
It isn’t too often that you can get a top exec from Apple to come and work for you. ButNexage did just that with the recent hire of former head of iAD in Europe, Todd Tran, as its new MD for the region. Tran set up Apple’s advertising operations here and has worked in mobile advertising for more than a decade, bringing money-almost-can’t-buy expertise to Nexage’s mobile exchange operation.
But it’s also clear why someone like Tran would be interested in this mobile exchange. Nexage has been at the forefront of programmatic buying and RTB (Real Time Bidding) since 2011. In the last year alone, the entire company has grown by 170 per cent, while RTB has witnessed a 1,000 per cent surge. This area is ‘skyrocketing’, CMO Victor Milligan told Mobile Marketing, with RTB going from having an eight per cent share of spend to 60 per cent.
Oct 22, 2013
Nexage, Boston. The company offers an exchange for buying and selling mobile advertising. The real-time bidding system aims to bring automation and efficiency, and lead to better-targeted ads. Nexage focuses on the "premium" segment of the market, serving mostly large advertisers. Company expects to see revenue in the tens of millions this year.read more
Oct 13, 2013
Brand Networks is just one example of a local advertising tech company that’s on fire. In fact, it’s hard to find a hotter area of Boston’s tech scene today. Nexage, focused on mobile advertising, just poached a former Apple executive to staff its new office in London. Nanigans, which may be the largest independent software tool for buying ads on Facebook, says it is hiring one new employee every business day and opening new offices in Singapore and Australia.read more
Oct 9, 2013
BostInno - Nexage Brings On Former Apple Executive, Opens London Office to Accelerate European Expan
Boston-based Nexage announced Wednesday its plans to open up an office in London to accelerate the mobile advertising company's expansion into European markets. Helping facilitate this move is Todd Tran, who officially joined Nexage today after working in mobile markets in Europe managing Apple's advertising business i-Ad and as an executive at WPP's mobile advertising agency Joule.
Tran will serve as managing director of Europe, and is the first Nexage employee across the pond. As the company begins to add to its London team, Nexage will continue to build out its downtown Boston headquarters, which currently houses around 60 employees.
Oct 9, 2013
Premium mobile ad exchange Nexage today announced the opening of its European office in London. The company has named Todd Tran, former general manager of Apple's iAd EMEA business, as managing director of Europe.
Oct 9, 2013
Nexage, the mobile advertising exchange, has announced that former WPP and Apple executive Todd Tran will be the company's UK managing director.
Working from the firm's new London office, Tran - whose background is in advertising - will oversee all of Nexage's European operations: “I’m thrilled to join the team at Nexage that pioneered mobile RTB and has led the development of the premium mobile market,” he said, continuing: “We are clearly seeing a major shift where mobile has transitioned from an experimental market to a strategic imperative for advertisers, agencies, and publishers. Nexage has been the leader in the mobile premium market and in shaping programmatic; I am excited to bring that leadership directly to the European market during this time of great change and opportunity.”
Oct 9, 2013
Ex-Apple and Rovio exec Todd Tran has been named managing director/Europe at mobile ad company Nexage, according to his LinkedIn profile: Tran was formerly head of brand partnerships/EMEA/APAC at Angry Birds company Rovio, and head of iAd Europe at Apple.
Oct 9, 2013
Boston-based Nexage, which offers an exchange for buying and selling mobile advertising, says its first European office will open this week, to be led by a veteran of the mobile ad divisions at Apple and WPP.
The office will be located in London and led by Todd Tran, who'll serve as managing director of Europe for Nexage, the company announced Wednesday.
Sep 30, 2013
Nexage's Mark Connon and BlueKai's Jeffrey Frantz discuss the impact of 1st and 3rd party data in mobile advertising at DIGIDAY's Exchange Summit (September 2013).read more
Sep 18, 2013
Premium mobile ad exchange Nexage this morning announced a partnership with data management platform (DMP) BlueKai. The partnership is meant to create new uses of data-driven marketing on the Nexage exchange, namely the use of first-party mobile data from BlueKai's DMP.
Sep 18, 2013
"BlueKai is a proven leader in online data management and their mobile audience data marketplace will bring depth and breadth to Nexage Connect," Ernie Cormier, CEO and president of Nexage. "Mobile data has come full circle, from being negatively compared to online data to having the mobile exchange-based model becoming the reference for all of digital advertising. Our partnership with BlueKai represents another important step forward in making mobile data a powerful currency in enabling agency targeting and retargeting, and enhancing the value of our premium publishers' audience."read more
Aug 29, 2013
Boston-based Nexage, which offers an exchange for buying and selling mobile advertising, expects to see revenue in the tens of millions this year amid rapid growth in spending via the firm's real-time bidding system.
The company is now aiming to expand outside the U.S., with plans to open an office in London within months and in Asia next year, said Nexage CEO Ernie Cormier. The firm also plans to seek a Series C round of funding later this year, he said.
Aug 27, 2013
For many publishers, buyers and agencies, programmatic buying is no longer in the testing stage, Victor Milligan, CMO with Nexage, told CRM Buyer.
Instead, they are moving toward adopting programmatic buying as a strategic technology for both public and private trading, he said -- "in short, RTB and programmatic are rapidly shifting from a disruptor to a strategic foundation for mobile advertising."
Aug 26, 2013
Mobile and programmatic are two of the trendiest topics in the industry today, with "programmatic" even being coined as the new buzzword by Wall Street analyst Brian Wieser. So what happens when they meet?
RTM Daily was able to ask Victor Milligan, CMO of premium mobile ad exchange Nexage, some questions about the two topics. Milligan is one of the best people to talk to about mobile, programmatic, and mobile real-time bidding (RTB). In addition to his role as CMO of Nexage, he is chair of IAB's mobile programmatic working group.
Aug 15, 2013
Millennial dipped a toe into programmatic when it bought Jumptap's smaller competitors Metaresolver earlier this year. But Ernie Cormier, CEO of mobile ad exchange Nexage, said he had "never seen evidence of [Metaresolver] being used" whereas he called Jumptap "a leader" in automated mobile ad buying.
Aug 15, 2013
Millennial Media's acquisition of Jumptap not only promises to bolster its efforts to make further inroads into the mobile advertising space, it also "shows how fast the pendulum has swung towards programmatic as the strategic technology for advertising, and as the best method to integrate first- and third-party data, including CRM data," said Nexage CMO Victor Milligan.
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