ÜberTwitter
Challenge
ÜberTwitter had dedicated its resources to product and technical development, but, even with limited marketing outreach, had achieved enviable levels of popularity. However, so much success for a company with limited resources meant that they needed a scalable, operationally efficient solution to monetize their huge volume of app traffic.
Solution
ÜberTwitter engaged Nexage to source ad inventory from their 150+ global ad sources for their increasingly popular and trafficked applications.
Results
With Nexage, ÜberTwitter accomplished the following:
- Increased fill rates by 61%, from 61.32% to 98.42%