Top 10 Celebrity Gossip Site
Challenge
In its first two years, this Top 10 Celebrity Gossip Site successfully focused on reader acquisition and retention, driving traffic to the tune of 80 million monthly impressions. However, their monetization efforts weren’t yielding stellar results. Poor ad-quality control hurt their direct sales business and a weak ad-sourcing solution dragged revenue down.
Solution
The Top 10 Celebrity Gossip Site selected Nexage to maximize its revenue and bring stability and control back to its business. Nexage provided a complete and efficient inventory distribution solution for both sold and discretionary inventory with the Nexage Exchange, including Nexage Mediation to optimize millions of impressions, business controls to ensure brand integrity, and Nexage RTB to access the surge in ad dollars from real-time enabled ad buyers and Demand-Side Platforms (DSPs); and an robust mobile ad server to support direct sales efforts.
The implementation of these solutions combined with publisher-specific suggestions by the client services manager—such as accepting video and rich media ad units—has strengthened every aspect of the client’s mobile advertising business.
Results
With Nexage, this Top 10 Celebrity Gossip Site accomplished the following:
- Increased overall eCPM by 8x
- Increased overall revenue by 4x
- Direct sales team comfortable with Nexage as a mobile advertising partner
- Enhanced quality and variety of ads
“Nexage addresses all of our mobile advertising concerns and goals,” says the Chief Operating Officer at this Top 10 Celebrity Gossip Site. “We have received excellent customer service, which has positively impacted our business. Nexage’s recommendations on how we manage our inventory have enabled us to increase eCPM and revenue quickly and effectively.”