Moguldom Media Group
Challenge
Moguldom Media Group identified the mobile space as a huge growth opportunity and engaged multiple ad networks to monetize their mobile websites. But managing several ad networks proved difficult, leading to operational inefficiencies and a lack of visibility into their entire mobile advertising business.
Solution
With a recommendation from one of their partners, Moguldom evaluated Nexage, and ultimately implemented the Nexage Exchange, comprised of both an RTB exchange and mediation, to maximize its revenue, enhance inventory management, and increase insight into their mobile advertising business. A comprehensive distribution solution, the Nexage Exchange takes advantage of the increased volumes of campaigns from real-time bidding (RTB) enabled buyers while optimizing eCPM and revenue across non-RTB enabled ad sources.
Moguldom now has complete control over its mobile advertising business, tracking performance through a powerful yet easy-to-use reporting dashboard that features in-depth reports on revenue, eCPM, fill rate and click rate.
Results
With Nexage, Moguldom has accomplished the following:
- Increased overall eCPM by 8x
- Increased overall revenue by 7x
- Nexage RTB yielded an eCPM 3x higher than non-RTB-enabled ad sources for traditional banner advertising
- Enhanced control and visibility into its entire mobile advertising business
“We’ve been impressed with Nexage—from the mobile advertising campaigns available to the stellar customer service we’ve received,” said Alicia Walker, Managing Director, Moguldom Media Group. “Since partnering with Nexage, Moguldom has achieved staggering increases in eCPM and revenue from our mobile web properties, which made integrating Nexage into our newly launched apps an easy decision.”