Kiloo
Challenge
Kiloo needed a more aggressive and effective monetization and optimization method to increase fill rate and revenue for the free version of its iPhone app, Whac-a-Mole.
Solution
Kiloo selected Nexage to manage the monetization of its ad inventory for Whac-a-Mole. The Nexage Exchange is an effective part of Kiloo’s ad inventory distribution strategy, providing a brand safe distribution channel for revenue optimization. With the Nexage Exchange, Kiloo now has access to 150+ global ad sources and manages performance through a robust reporting dashboard. The dashboard offers a single reporting interface with in-depth reports on revenue, eCPM, fill rate, and click rate.
Results
With the Nexage Exchange, Kiloo’s Whac-a-Mole app accomplished the following:
- Increased fill rate to upwards of 100%
“We selected Nexage because they best meet our mobile advertising needs,” said Jacob Moller, CEO at Kiloo. “Nexage provides the most compelling capabilities for app developers today, enabling us to successfully monetize our Whac-a-Mole game, ultimately allowing us to focus our energies on what we do best—mobile app and game development, knowing that our ads are being sourced appropriately, efficiently and effectively by Nexage.”