Goal.com
Challenge
Goal.com successfully built a loyal following of millions of soccer fans around the world. However, they hadn’t built a strong network of ad sources to monetize their global mobile traffic, which presents unique challenges for effective monetization.
Solution
Goal.com selected Nexage to monetize its international mobile traffic and has achieved both an increase in revenue and operational efficiency. With the Nexage Exchange, Goal.com benefits from features including 150+ global ad sources, a single reporting dashboard, and consolidated payments. Goal.com takes advantage of Nexage’s relationships with ad sources based around the world.
Results
With the Nexage Exchange, Goal.com accomplished the following:
- Increased fill rate by 1500%
“Since integrating with Nexage, we are delighted by the revenue generated from our international traffic,” says Jonathan Gamble, VP Sales at Goal.com. “Nexage’s expertise and technologies have undoubtedly helped us build a more robust mobile ad business.”
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