Bebo
Challenge
Eager to increase value for their clients, Nexage Client Services recommended that Bebo incorporate real-time bidding (RTB) into their inventory distribution strategy, which includes mediation, to enable access to the ad dollars pouring into RTB platforms.
Solution
Bebo now leverages the Nexage Exchange, comprised of both an RTB exchange and mediation, to connect their inventory to RTB-enabled ad sources. The Nexage Exchange enables Bebo to take advantage of the ad dollars surging into real-time bidding while optimizing eCPM and revenue across non-RTB enabled ad sources. This comprehensive and efficient distribution solution comes complete with an integrated, easy-to-use reporting dashboard and in-depth reports on revenue, eCPM, fill rate, and click-through rate.
Results
Early results show Bebo’s traffic on Nexage RTB yielded 2X the eCPM that its non-RTB traffic did.