marketplace_0002_private-ex

converting publisher-buyer affinity to real value

Nexage’s Private Exchange enhances the ability for publishers and media buyers to trade, giving publishers the ability to sell designated inventory to a select group of buyers, and giving buyers the advantage of first-look for high-value inventory.

Nexage also provides an innovative tiering structure that enables unfilled inventory to flow from the Private Exchange to our open exchange, to be sold via RTB or mediation. Publishers have the option to adjust the unfilled impressions (e.g. remove the lat/long targeting parameter) before it is sold on the open exchange to preserve the full first-look value for Private Exchange buyers.