NEXAGE SERVICE PRIVACY POLICY
Nexage is committed to being a responsible participant in the digital advertising ecosystem and to protecting personal information about Internet, Mobile Internet, and application users. This privacy policy explains what information we collect, how we secure it, and how we use it.
Information We Collect and Use
Our clients – publishers and developers – transfer certain information to Nexage which we use to enable the delivery of relevant advertisements to consumers on their mobile phones by our ad-buying customers.
Non-Personally Identifiable Information. Publishers and developers may send non-personally identifiable information* (NPII) to Nexage during the ad request in accordance with their stated privacy policies.
Personally Identifiable Information. Publishers and developers may include personally-identifiable information* (PII) when they send an ad request to Nexage. Nexage does not use PII for targeted ad delivery.
Information Collected by Nexage Directly. Nexage may also collect NPII about how consumers interact with ads delivered, such as anonymously counting clicks, and may obtain commercially available user information from third party sources.
How We Work with Third Parties
Nexage works with both suppliers of mobile content (mobile web publishers and application developers) and demand sources (ad networks and demand-side platforms) to deliver advertising to consumers.
Nexage Profiles. For suppliers of mobile content that participate in Nexage Profiles, Nexage creates User Profiles* that contain NPII related to the demographics, interests and preferences of unique, anonymous mobile web site and application users to determine which devices should receive which advertisements. User Profiles may include NPII contributed by more than one publisher or developer. To build a User Profile from information obtained from multiple sources, it may be necessary to associate (or link) information about an individual with information about the same individual from other sources. To facilitate that linking, a publisher or developer may sometimes provide PII to Nexage during the ad-request process. Once this association or link has been made, Nexage adds NPII to the existing User Profile and destroys the PII so that the PII can no longer be used by Nexage or anyone else to identify a specific person. Nexage allows publishers and developers to have the User Profile data, which does not include PII, added to their impressions for enhanced targeting by demand sources. Nexage requires participating publishers and developers to disclose in their privacy policies that they contribute user information for Nexage User Profiles.
To ensure that you understand what information we may receive from publishers and developers, Nexage encourages you to review the privacy policies for mobile web sites and applications that you use. To learn more about targeted advertising and managing your privacy preferences, you can also visit the Network Advertising Initiative’s website.
Legal
Notwithstanding the other statements in this policy, Nexage may disclose information if required by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect or defend legal rights or property, or (iii) protect the personal safety of individuals or the public.
Children’s Privacy
Nexage does not knowingly collect, store, or use information about children under the age of 13. If we become aware of information in our system that relates to a child under 13, we will take commercially reasonable steps to delete that information.
International Users
Nexage’s service is hosted on servers in the United States, and subject to U.S. law.
Security
Nexage takes data security seriously. We authorize Nexage staff to access user profiles on a strict need-to-know basis, and have implemented reasonable electronic, physical, and administrative safeguards designed to protect against unauthorized access to that information.
Changes to Policy
Nexage reserves the right to change this privacy policy from time to time, by posting a new policy on www.nexage.com. In the event that we must make a material change to our practices or this policy, we will make every effort to update this policy at least 30 days prior to implementing the change.
If you have questions about this policy or the privacy practices applicable to Nexage's mobile ad services, contact us at privacy@nexage.com.
*Terminology
Non-personally identifiable information (NPII) – When we refer to non-personally identifiable information (NPII), we mean information such as demographic, behavioral, unique device identifiers such as IMEI and UDID, search terms, age, gender, zip code, or other information that does not identify you to Nexage and that Nexage does not use in combination with other information reasonably obtainable from another source to personally identify the user.
Personally identifiable information (PII) – When we refer to personally identifiable information (PII), we mean information such as first and last name, email or home address, or phone number that, either by itself or in combination with data reasonably obtainable by Nexage from another source, could be used by Nexage to personally identify the user.
Nexage Profiles - A mobile advertising solution that creates User Profiles with data from multiple publisher and developer sources and makes those User Profiles available for targeted mobile ad-serving.
User Profiles – The resulting collection of data points associated with a unique device created from the contributions of publishers and developers that have opted-in for Nexage Profiles.
Last Updated
2/4/2011