Digital advertising leader joins business to accelerate programmatic platform and publisher capabilities in key markets
London, UK (July 2, 2014) — Millennial Media (NYSE: MM), the leading independent mobile ad marketplace, today announced the appointment of Andrew Moore as Managing Director of Platform, EMEA. In his new role, Andrew will be responsible for growing Millennial Media’s Platform business in the region, directing the Platform demand team and driving programmatic initiatives across EMEA.
Based in the company’s EMEA HQ in London, Andrew will report directly to Mark Connon, Executive Vice President, Platform business.
“Our CEO Michael Barrett said it in our most recent results, Millennial Media is executing on its full-stack, independent marketplace vision. The Platform business is driving that with programmatic and monetization tools and services,” commented Mark Connon, EVP of Platform. “Hiring an individual of Andrew Moore’s caliber shows our intention to ensure growth of Millennial Media’s Platform business in every corner of the globe.”
Joining Millennia Media from online video advertising platform SpotXchange, where he led the European expansion of the business as regional Managing Director, Moore brings with him over 15 years’ experience working for some of the industry’s leading publishers in both traditional and digital media. Prior to SpotXchange, Moore held several senior roles at AOL Advertising, receiving industry recognition for his sales strategy during his time at the company.
“Millennial Media presents a unique opportunity in that it is both an established, mobile-first advertising business with global scale and reach, yet is growing out a new and exciting part of the company in its Platform business,” added Moore. “With an independent, full stack offering in mobile, Millennial Media is well positioned to be at the forefront of programmatic advertising in mobile. To be leading the team that will deliver those programmatic capabilities to clients is a tremendous opportunity, one which I am passionate about progressing for this company.”
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About Millennial Media
Millennial Media (NYSE: MM) is the leading independent mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's unique data and technology assets enable its advertising clients to connect with their target audiences at scale. Millennial Media also drives monetization for its publisher and developer partners by connecting them to networks, advertisers, and an RTB exchange. For more information, visit www.millennialmedia.com.
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Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.