Provides Global Brands with Access to Millennial Media’s Premium Programmatic Inventory
Baltimore, MD (April 16, 2015) — Millennial Media, the leading independent mobile ad marketplace, and AudienceScience®, a global advertising technology and services company today announced a strategic relationship to offer AudienceScience® customers access to premium mobile inventory in Millennial Media’s programmatic environment.
Through this partnership, AudienceScience®, with its Helios, an Enterprise Advertising Management System, enables brand advertisers to buy premium inventory programmatically via the Millennial Media Exchange. AudienceScience® Helios gives advertisers a complete view of how every dollar spent goes towards reaching their desired consumers across online display, video and, now, mobile media.
“We are dedicated to providing our customers with the greatest media buying opportunities across the digital landscape,” said Mike Peralta, CEO at AudienceScience. “Millennial Media's tremendous mobile expertise, programmatic chops and premium mobile inventory enables our customers to reach consumers on the devices they use most.”
The Millennial Media Exchange powers real-time auctions, private marketplaces and programmatic direct deals, connecting the leading advertisers and programmatic buyers with app developers and publishers at scale. As a highly liquid marketplace, the Millennial Media Exchange provides advertisers and buyers access to billions of high-quality, targetable and transparent impressions and full control over their mobile media buys.
“Millennial Media has one of the largest SDK footprints in the world, which gives advertisers access to premium inventory and billions of impressions with rich data,” said Matt Gillis, President of Platform at Millennial Media. “We’re excited about this partnership and our ability to help make mobile programmatic simple for AudienceScience and their advertisers. This is also a huge win for our publisher and developers partners, as we continue to bring brand dollars to them in a programmatic environment.”
AudienceScience is a global advertising technology and services company that puts marketing science firmly in the hands of the advertiser. The AudienceScience® Helios Enterprise Advertising Management System combines control and ownership of data with 100% media spend transparency. This gives advertisers a complete view of how every dollar spent goes towards reaching their desired consumers across online display, video and mobile media. A SaaS-based technology, AudienceScience® Helios enables advertisers to store and analyze on and offline data, build proprietary audiences, and target those audiences in real time and all within a single closed-loop system. With industry-leading audience targeting, data segmentation, a combined DSP/DMP, and comprehensive analytics, AudienceScience is the only company that enables brands to take full ownership of their marketing including data, technology, budget and — most critically — customer relationships.
About Millennial Media
Millennial Media (NYSE: MM) is the leading independent mobile marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's unique data and technology assets enable its advertising clients to connect with their target audiences at scale. Millennial Media also drives monetization for its publisher and developer partners by connecting them to networks, advertisers, and an RTB exchange. For more information, visit www.millennialmedia.com.
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.