Strategic eXelate (Nielsen)

eXelate (Nielsen)

eXelate, a Nielsen® company, is the leading provider of data technology powering the digital marketing ecosystem. Our customer data cloud™ provides the industry’s only unified customer profiles, which connect identities across all channels and devices - including display, video, audio, offline, mobile and smart TVs - enabling marketers to engage individuals and households with personalized messages to drive performance at scale. eXelate’s data marketplace is the largest 3rd-party cross-device data set in the world with over 5B unique users and devices.

eXelate was acquired by Nielsen in March of 2015. Nielsen brings to bear the market’s most powerful proprietary data assets, and together we are not only helping the world’s biggest brands make better and faster marketing and media decisions, we are permanently disrupting the landscape of audience measurement.

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