Mobile Ad Insights

All Things Mobile

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Client Story


Fall for Unilever Singapore Dove Hair Rescue

Unilever Singapore called on its agency Mindshare Singapore and Millennial Media, now a part of AOL, to promote its Dove Hair Contest on Tumblr. This first ever Tumblr integration that Millennial Media ran in the APAC market proved a valuable success.

Client Story


Share a Cookie Core with Unilever Singapore Ben & Jerry’s

Ben & Jerry's
During the hot summer in Singapore, Ben & Jerry’s launched its new Cookie Core flavors: The Boom Chocolatta! Cookie Core and Spectacular Speculoos Cookie Core. Millennial Media, now a part of AOL, helped Unilever Singapore and its agency Mindshare Singapore carry out their Ben & Jerry’s #CookieCoreWith campaign.

Client Story


NTUC FairPrice Xtra Chooses Mobile For 7th Anniversary Contest

NTUC FairPrice Xtra
In celebration of its 7th Anniversary, NTUC FairPrice Xtra Supermarket was looking to encourage local families to participate in the Trolley Dash; a 3-week contest designed to drive customers in-stores and online.

Client Story


Emirates Airline Takes Mobile Strategy To New Heights

Increased traveler demand meant Emirates Airline needed to add more daily flights to its NYC to Dubai route.

Client Story


Campbell’s Swanson Brand Measures ROI on Mobile

Campbell’s Swanson
Campbell’s Swanson brand was looking to drive in-store sales by inspiring foodies across the nation to bring its products to life at the holiday dinner table.

Client Story


Ad Council + Carat Support Bullying Prevention With Mobile

Ad Council
In support of one of the most pressing issues facing children and young adults today, media agency Carat partnered with the Ad Council to help raise awareness around its national Bullying Prevention campaign.

Client Story


UGG Australia® Celebrates Life’s Moments with Mobile

UGG Australia®
In anticipation for peak 2014 holiday shopping season, UGG Australia® was looking to stand out from the competition

Client Story


Paramount Transforms Mobile Strategy with Innovative Rich Media and Video for Transformers: Age of Extinction

Paramount wanted to reach mobile audiences with a compelling new creative approach

Client Story


Rimmel London #ROCKINIT With Mobile

#ROCKINIT With Mobile
Rimmel London was looking to create the ultimate social experience

Client Story


Malibu Drives Consumer Engagement With Brand Focused-Mobile Video Experience

Malibu knew its ‘Best Summer Ever Project’ had to engage consumers

Client Story


Millennial Media selected by T-Mobile Austria to drive mobile audience awareness for new tele.ring tariffs

T-Mobile Austria turned to Millennial Media to help target mobile consumers.

Client Story


U.S. Marine Corps Counts on Mobile-First

U.S. Marine Corps (USMC) was looking to achieve massive awareness among target audience
client story

Adidas “Light You Up” Mobile Campaign is a Runaway Success


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Mobile Ad Formats, Location Targeting, USA, CPG, Advertiser
client story

The North Face Explores New Channels with 1st Ever Mobile Campaign

The North Face

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Mobile Ad Formats, EMEA, Advertiser, Retail

ANA + Millennial Media

The State of Viewability

Check out the featured article in the September 2015 issue of ANA Magazine, where AOL's Alia Lamborghini charts where the viewability standard sits today and where the industry goes from here.

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