The South by Southwest (SXSW) festival has grown into 10 days of interactive technology, independent films, and music around the city. This infographic takes a look at who were the SXSW attendees and how were they using their mobile devices during the festival.
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.