The NCAA Men’s Basketball Tournament was two weeks of tournament madness that ended in upsets, surprises, busted brackets, and a broken leg. This infographic features key insights into the audiences engaging with mobile content during the sports tournament.
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.