Research

Mobile Intel Series: Travel

Overview

This volume of the Mobile Intel Series features an in-depth look at mobile advertising in the Travel industry. The report contains insights on who the mobile travel audience is, how they use their devices, and what travel brands are doing to reach and engage travelers.

Highlights

The majority of the mobile travel audience is between 25-44 years old, and 60% male.

 

75% of mobile travel consumers are comfortable using multiple devices to research and book travel, among other activities. 42% can be on a PC or laptop at the same time, 39% are watching TV, and 27% are on a tablet or smartphone together.

 

Airlines are the biggest advertiser when it comes to mobile (29%), running campaigns to promote new routes and destinations, fare sales, and upgraded cabins. Despite 83% of travelers accessing hotel content on mobile, hotels only account for 13% of travel spend, revealing a missed opportunity to reach already engaged users

Mobile Intel Series: Travel

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