Research

Mobile Intel Series: Retail

Overview

This volume of the Mobile Intel Series features an in-depth look at mobile advertising in the Retail industry. The report contains insights on who the mobile retail audience is, how they interact with mobile devices, and how retail brands are approaching the mobile advertising space.

Highlights

The amount of time spent in Retail content on smartphones has grown 385% since 2010, and combined, more time is now spent on smartphones and tablets than desktop. Of the mobile consumers who access Retail content, it skews slightly male, and over 50% of consumers have a household income greater than $75,000.

 

The most popular in-store mobile activities for men were comparing product prices, scanning barcodes and researching product features. The most popular in-store activities for women were sending pictures of products to family/friends and finding coupons.

 

National Mass Merchandisers were the top spending Retail sub-vertical on the Millennial Media platform in Q1 and made up 34% of total spend. Computers & Electronics and Clothing & Luxury Fashion were the next highest spending sub-verticals. Retail advertisers spend an average of 3X more in Q4 than the rest of the year.

Mobile Intel Series: Retail

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