Mobile Moms have caught the attention of advertisers, but Dads love their devices too! Dads are growing their time spent on mobile, accessing familiar and unexpected content in new ways, and spending more than the average user on mobile purchases.
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.