Consumers use their smartphones and tablets to help them research, find, and purchase a variety of items, including clothing and accessories. Fashion Week takes place twice a year in four cities and these events influence the personal style of consumers around the globe, from high-end designers to self-proclaimed Fashionistas.
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.