Research

Cross-Screen Consumer Behavior: Decoded

Overview

Our Cross-Screen Consumer Behavior: Decoded report takes a closer look at the online, connected digital universe and how consumers are accessing the internet across multiple devices.

Highlights

The total digital universe that accesses the internet via PC or mobile device has grown four percent in the last year to 201 million users. The mobile-only user base has grown at 9x this rate and PC-only users have decreased at 11x this rate.

 

PC & Mobile users ages 18-24 grew nine percentage points in the year, while their time spent on smartphones grew 20 percent.

 

Mobile technology is helping baby boomers jump to a mobile only (and non-PC) world. Mobile users aged 50+ have grown their number of cross-device users in the last year by 19 percent, while the number of aged 50+ PC-only users decreased 19 percent.

Cross-Screen Consumer Behavior: Decoded

Research

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Connected Consumers: Gaining Insights Across Screens

The Connected Consumers report takes a closer look at how consumers use multiple devices to access the internet.

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What's My Worth? Report 2015

Exploring the value exchange consumers have with advertisers in return for letting them into their most personal environment, their mobile devices.

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The Growing Investment in Mobile Programmatic

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Mobile Dads – Why marketers should target them

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2014 Year-in-Review S.M.A.R.T.™ Report

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2014 Year-In-Review Mobile Mix™

Year-in-review edition of the Mobile Mix features a year-over-year look at global device trends.

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2015 State of the Apps Industry Snapshot

Features insights into developers' plans for monetization, including trends from our 2014 report.

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Finance 2014 S.M.A.R.T.™ Report

An in-depth look at the Finance vertical from an advertiser and mobile consumer perspective.

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Millennial Moms – Are We There Yet?

A look at Millennial Moms and how this audience is using mobile to support purchase decisions.

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APAC 2014 Mobile Mix™

Features a deep dive into the device rends for the Asia-Pacific region from our platform.

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9.9.14

EMEA 2014 Mobile Mix™

Features a deep dive into the device trends for the EMEA region from our platform.

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