Chinese New Year has become a major mobile holiday, and consumers in Southeast Asia are increasingly turning to their phones and tablets to help them stay connected. This infographic takes an in-depth look at mobile trends on the Millennial Media platform in the region over this important cultural event.
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.