World Cup Focus: Latin American Market to Score for Mobile Advertisers
Over the coming weeks as part of a special series, Mobile Entertainment will speak to sporting app developers and other industry insiders for their expectations on how mobile has changed the global football tournament that is the World Cup. Millennial Media’s EMEA Managing Director Zac Pinkham kicked off the World Cup Focus series with a look at mobile usage in Latin America. Below is a sample of his piece; click here for the full text.
“The 2014 FIFA World Cup is nearly upon us. Starting tomorrow, June 12th, 32 teams will compete for the highest prize in the world’s most popular sport, crowning a new champion on July 13th in Rio de Janeiro.
People are addicted to this game, and its power to unite fans around the globe is strong. The World Cup conjures up images of people gathered around televisions at home, in bars, and out in the streets at all hours of the day to watch their favourite teams play.
That said, the 2014 FIFA World Cup will be unlike its predecessors in an important way. We now live in a mobile-first world, and watching a game in real time on television is just one of many ways fans can follow their favourite teams.”
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Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.