Watch This: How High-Quality Video Ads Come to Mobile
Whether you’re an advertiser or publisher, if you’re looking to play in the mobile ad space, you can’t overlook the importance of video. It is a cornerstone of many publishers’ monetization solutions, and it is an invaluable tool for delivering advertisers’ messages.
However, there are a few things to consider for developers looking to integrate video ads into the platform:
Speed. No one wants to sit and wait too long for an ad to load. Instead, the user will simply close the ad, or even worse, close the application. It’s a lose-lose situation for publishers and advertisers.
Device constraints. Mobile devices, wonderful though they are, have some limitations. Limited bandwidth and variable connectivity can combine to create a poor user experience.
Tech constraints. You need a technology partner that is capable of serving video ads for the multitude of individual device limitations and network conditions.
To overcome these challenges, you need a video provider that understands mobile. This means having an SDK (software development kit) that is capable of using a cache or smart, dynamic stream. Millennial Media’s SDK has custom-built video players that allow for more granular control over video cache and stream. The custom video player allows for a smooth user experience, even on less sophisticated devices.
Because of our underlying technology, Millennial Media has the ability to do this at scale. We can offer ads across our platform that load instantly, look great, and deliver an advertiser’s message to the user in the most seamless way possible. Couple all of this with our targeting algorithms and Creative Services team, and you have a best-of-breed video experience.
Video is a must-have in 2015 and beyond. Don’t let slow load times slow your business down when it’s an unnecessary complication.
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.