Apple’s Worldwide Developers Conference (WWDC) is much more than just another trade show at the Moscone Center. For participants, it’s an opportunity to learn, teach, socialize, grow, innovate and make a positive impact on the world, all while in close proximity to others who are there to help them realize those goals. It’s a show that has launched products, careers, companies, categories and entire industries. It’s difficult to think of another city more attuned to the WWDC vibe than San Francisco, a place where ideas are born, alliances are forged and healthy dissent is encouraged.
I’m incredibly fortunate to make my living by working with developers. I have witnessed the greatness that occurs when developers combine passion, innovation and an unquenchable thirst to make a difference. Helping our partners build thriving businesses atop the creations that they brought to life is a highly rewarding role to play in this ecosystem.
This week at WWDC, a conversation that I had with a member of a small team building the next generation of fitness apps really moved me.
I listened with great interest as this developer, who had traveled a significant distance to the show, told me about his company’s apps and the ways in which they will change the world. We talked about the challenges inherent to hitting “escape velocity” in the app store rankings, and how Millennial Media’s business was built to solve the dual challenges of monetization and user acquisition. In the course of our meeting, I learned that his team of four developers was sharing a single hotel room and sleeping in shifts. I promised my new friend that as he and his colleagues continue to refine and iterate on their apps, we will have their backs every step of the way as they acquire new users and apply the right monetization paths.
Smartphones and tablets – the most personal devices that we own – have the power to capture our imaginations and play an unprecedented role in our daily lives. Providing solutions that support the developers who are inventing the future is a great honor.
And that is why we do what we do.
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Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.