With heads full of knowledge and pockets full of swag, more than 160,000 attendees departed McCarran International Airport last week. The great and powerful CES has once again come to a close.
A growing percent of those attendees were from media companies like our own who attend the show to see what consumer electronic (CE) brands and their customers might enjoy in the days, months and years to come.
And with so many of us in attendance, CES has also become an efficient way to pack in mini conferences and lots of meetings to talk about our own plans for 2015.
In all instances a satisfying theme emerged: ‘AND’ over ‘OR.’
In partner meetings, we discussed how to create short term ‘wins’ while simultaneously building and integrating new, longer-term products and capabilities for the advertising industry.
In various conference panels and presentations, participants threw their weight behind the need for creative AND tech, art AND science.
On the showroom floor, thousands of CE companies sought the right balance between consumer purchases of today (such as products that help you connect your home like ‘The Mother’) and the wonderfully inspiring technology of the future (such as the Intel Real Sense exhibit, which provided a great Frozen moment).
Attendees and participants showed the desire to have one’s cake and eat it too. Brands, agencies, consumers, tech and CE companies are all choosing ‘AND’ over ‘OR.’
We left our meetings with fresh ideas and offered consultation on how our clients and partners can leverage creative, data, and measurement.
In panels and presentations, the debates over creative versus tech were won by those who understood how to get to bridge the two by using data.
On the show floor, innovation showcased both the snazzy tech available today (such as the Heart Rate Earphones and Simon Says Shoes) and the tech of the future (such as the IO Hawk personalized motorized transporter).
It was the ‘AND’ over ‘OR’ mantra that played over and over in our heads as we met with clients, attended panels, and walked the show floor. And it’s that same mantra that we will instill in every effort in the coming months: 2015 is about having it all.
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Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.