The Future of Mobile: Millennial Media Joins AOL
Since 2006, Millennial Media has been at the forefront of mobile advertising. I joined the crew in January 2010, when we were 65 passionate mobile experts intent on making every year the “Year of Mobile.” We’ve since grown to more than 600 employees around the world and accomplished so much together, from building breakthrough technologies to award-winning mobile advertising campaigns. So much talent and work and love has gone into what we do at Millennial Media since the very beginning, and it is the people who power the engine here.
Today we’re taking another big step by joining AOL. Millennial Media makes mobile simple for our partners, and now we’ll be able to do so better than ever before. The combination of our company with ONE by AOL creates unrivaled programmatic scale to reach audiences across the entire mobile ecosystem — 800 million active unique profiles, 700 million monthly unique users, 65,000 apps, and more than 20 third-party data partner integrations.*
Additionally, it makes all that data easy to understand and put to use. Clients will get the benefit of an open mobile platform with robust cross-screen analytics documenting everything from attribution to monetization, all in one place.
Of course, mobile isn’t just about the technology. It’s about connecting with the actual people who use the devices. To that end, you need to work with the best people possible to create great user experiences that also benefit advertiser and developer partners. The Millennial-AOL merger brings together tremendous technical leadership and gives smart, creative people the right platforms and tools to create and deliver premium mobile ads.
We’re poised to drive mobile success for advertisers, publishers, and developers like never before. And I’m excited to be a part of it.
* Millennial Media internal data
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.