The time between Thanksgiving and New Year’s can mean big things for your business, whether you’re a developer looking to take advantage of increased eCPMs or an advertiser looking to sell products or gain new users for your app. Consumers are using their mobile devices to relax during time off from work, and to research and make holiday purchases. This is great news for developers who are looking to reach engaged users, promote their apps, grow their user bases, and drive installs.
As an app developer, you know the power of mobile. While monetizing through in-app ads, you can also reinvest a portion of your earnings into your own mobile advertising campaign. Display advertising drives discovery and can help you slice through app store clutter. Create your mMedia advertising campaign and reach over 650 million engaged mobile users worldwide. Design your ad and target the preferred user audience who may be interested in your app portfolio. Your ad will display on other apps, and your potential new users click those ads. Ad clicks turn into app downloads, growing the number of impressions available to you and increasing your monetization potential.
In addition to reinvesting your monetization revenue, our free house ads tool cross-promotes your app titles across your own inventory. This tactic is especially effective for developers who have a significant audience and are aiming to drive downloads of newer titles.
To get started on your mobile advertising campaign, log in to mMedia today. For a free $150 mMedia credit to get you started, take our State of the Apps survey to help us take the pulse on the app marketplace. The first 500 respondents to complete the survey will receive a $150 mMedia credit* that you can use in an mMedia advertising campaign.
Don’t miss out on spikes in 2014 holiday mobile usage. Plan your mobile advertising campaign now so that you can take advantage of increased activity and engagement from consumers throughout the season.
*By providing your email at the completion of the survey, you will receive and be able to redeem a promotional credit of $150 for use on mMedia. If you do not provide your email, you will not receive a promotion code. Survey must be completed by November 30, 2014 and promotional value must be redeemed by December 31, 2014. Limit one code and one use per person. Promotion is limited to the first 500 respondents.
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Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.