Native Ad Innovations for mmSDK 6.0
Delivering a clear and engaging advertiser message while preserving the user experience is one of the most important parts of creating effective mobile ad campaigns. That’s why native ad units have seen such a rise in popularity recently. That’s also why giving publishers flexibility over their sites’ and apps’ native experiences was a priority when we were developing our SDK 6.0. Here’s what we created.
SDK 6.0 allows publishers to integrate native into their apps through either predefined layouts or custom placements. This gives publishers the ability to get up and running with native quickly, while still allowing granular control over the experience.
SDK 6.0 also enables publishers to take advantage of Facebook’s native ad format through mediation.
Most importantly, we can do all of this at scale. We built our product with scale in mind. The architecture of mmSDK 6.0 allows us to innovative and add additional native formats quickly. (We have plans already for future formats.)
We built our native solution in a way that allows publishers to experiment with new native formats while not sacrificing fill of more established ones. Essentially, we’ve standardized the request flow without affecting the customization that comes with native.
The result is ad experiences that are enjoyable for users, and profitable for publishers and advertisers. What’s not to like? If you want to learn more, contact Millennial Media today.
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Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.