On July 15, we hosted a webinar on mobile viewability best practices for publishers, a topic with increasing traction in the mobile advertising industry.
Mobile is quickly becoming the most addressable, measurable, and transparent media — and viewability is at the very foundation of mobile advertising’s continued growth. You can even make the case that without viewability, nothing else really matters. In fact, key performance indicators such as click-through rates, conversion rates, and other engagement metrics become moot if the ads are not viewable to the consumer. So, this sets up this simple equation of more viewable ads equals more value to advertisers, which drives more revenue for publishers.
At the end of the day, viewability is about trust — trust between the publisher and the advertiser. Marketers have a right to know that their paid ad campaigns are viewable to consumers. This trust is critical to the growth of our industry and to a publisher’s ability to build lasting relationships with advertisers.
In this webinar we offered publishers insight on the following:
- A better understanding of mobile viewability
- Why publishers should care about mobile viewability
- Concrete next steps that publishers can implement to make viewability part of their mobile revenue strategy
Click below to hear audio from the full webinar, and don’t hesitate to reach out with any questions. Enjoy!
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.