Millennial Media Decodes Ad Tech: First Installment of Decoded Series Breaks Down Cross-Screen
Advertising is a fast-moving, constantly evolving, buzzword-heavy industry. And as such, marketers and advertisers are often left grappling with the latest technology and innovation. Enter Decoded, Millennial Media’s educational video series crafted to demystify and debunk some of the more complex industry topics and innovations.
This series will evolve over time, but right now we’re focusing on cross-screen advertising, one of the most exciting and confusing concepts in the industry today. This emerging technology is changing the way that brands approach marketing, and it needs to be understood.
In our first video below, I’ll detail the ins and outs of the Millennial Media PATH product suite, the company’s solution to cross-screen advertising. Reaching devices is good; reaching the people behind those devices is better. That is what PATH can do. Thanks for reading, and for watching! Stay tuned for more!
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.