Last month, we hosted a webinar on mobile viewability and the need to bridge the gap between the massive amount of time consumers spend in mobile and the relatively modest amount of money that advertisers invest in the medium.
Viewability is an initial step to bringing trust and accountability into our medium. Formal standards have yet to be set by the MRC, but we recognize that viewability is a cornerstone of trust and is becoming increasingly important across the digital advertising landscape.
Our goal at Millennial Media is to make mobile simple for our partners. It’s why we developed a 100% viewability guarantee, and why we’ll continue to educate and support the industry with information sessions like this one.
Three points of emphasis in the webinar include:
- Viewability matters. Although mobile viewability is measurable, there is currently no industry standard for mobile viewability.
- There are four factors that influence viewability: device types, operating systems, the app environment, and ad types and placement.
- When creating a mobile viewability strategy, consider measurability, scale, and campaign goals.
Click below to hear the full webinar, and don’t hesitate to reach out with any questions. Enjoy!
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Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.